Social Media in Space: Space Shuttle Launch Webcast and Chat

Social media uses are about as vast as outer space. In the case of the upcoming launch of Space Shuttle Discovery live Webcast and chat with the astronauts, it brings back excitement of space travel … at least to me.

Perhaps generations have changed the pursuits of children, and space travel is not quite as exciting as it was in 1969 when the world looked up at the moon with awe and NASA astronauts walked where so many of us only gaze. When my son’s kindergarten class each walked across a stage in costumes representing what they hope to be when they grow up, I can only recall one astronaut. There were a lot of veterinarians, firemen, and my proud little entomology prodigy, but not so many space travelers. Maybe what they needed all along was more social media to restore the excitement of spaceships and the great big “out there”.

Today, I am inspired once again as I await the opportunity to watch the Space Shuttle Discovery launch to the International Space Station. What is inspiring to me is that through social media, NASA lets the world in on the experience along with a chat with the astronauts. This is yet another way that social media makes the world, and even outer space, just a bit smaller for all of us.

I will be tuning in to watch it live at 1:36 a.m. Eastern on 25 August. In the meantime, I will periodically look for notes at spaceflightnow.com, live video at NASA TV, and updates on Twitter to see what is happening at the space center.

Internet Marketing Parody: “Johnny Come Lately”

I decided to have some fun and produce this video parody of “Johnny Come Lately” style Internet marketing in conjunction with my new book launch on Monday. It shows various wrong ways to do things, and then makes a statement about building relationships and the importance of growing a social network based on friendships and trust. If you will take the time to watch this video and get to the core of the message, I hope that you will appreciate it enough to help me spread the word.

If you know somebody who can benefit from a greater understanding of Twitter and social networking, please help me to spread the word on Monday!

Please give me your comments here on the blog!

Are You a Trust Agent? Chris Brogan is!

I know you appreciate a no-nonsense, tell-it-like-it-is article. Most of us appreciate a straight message. If you have read my blog before, you probably came back because you know that I will tell it just how I see it.

I know another guy who does this. I do not know him very well, personally, but I know his work. I respect his work. His name is Chris Brogan (Twitter Chris Brogan), and he is a man with a powerful message of building your networks and building trust.

Chris Brogan’s message of building trusting networks of supporters is valuable, and I believe it can benefit you. I believe it enough that when he asked others to help him to spread the word, I did just that. I was not singled out and approached for it, I was not cohersed, I was not bribed, I was not paid, and we are not in cahoots. I believe in the message he delivers, and I know that it works because it is precisely why I am writing this to you right now. This is my testimony that his hard work deserves merit.

I want you to check out his new book. Even if you think you do not want to buy it, I would like you to look at the reviews. The outstanding reviews of this book, alone, should give you confidence to recommend it to others … even if you do not think it is for you.

Maybe you are saying, “Oh, so you are peddling another book, huh Mark?” Yes, I am, and just as I have said about my own book, “Twitter for Business: Twitter for Friends”, I would never do so unless I strongly believed that it was done with value to the readers. In fact, I believe the two of these books are great companions, and should be a part of your reading plan. Click here to order “Trust Agents” and Click here to order “Twitter for Business: Twitter for Friends”. If you order them together on Amazon, you can save on shipping and have some excellent professional help at a cost far less than having either of us come directly to you, and much less than the cost of lost opportunities.

Trust Agents

Internet Stalkers and Their Victims: What If?

I have been around this Internet a long time. I suppose I may have a bit of a different view through the eyes of experience, but haven’t we all had some sense of caution about our online identity at some point? For over a decade, I have presented myself as “just me” and never tried to hide a lot of what I think, feel, do, or where and how I live. I guess you could say that I kind of just grew into an acceptance of my job here on the Internet.

In the early days of many Internet users’ online experience, I think a lot of people have a hypersensitive caution of “those people” out there lurking on the Internet and seeking a way to pick them out as the next victim. This is certainly a possibility, and they have all the right and reason for a healthy concern. I have a lot friends and relatives I would never want to see present themselves too openly to the Internet. Many of them would surely be picked off quick as the next identity fraud victim or have their life’s savings re-purposed for the benefit of a historic Nigerian bank transfer scam.

There are a lot of people using the Internet, such as me, whom have developed an understanding of the Internet. This includes the good and bad sides of the Internet. Something we all eventually learn is that the people we meet online are the same people we can meet in a grocery store, our kids’ schools, a restaurant, or elsewhere. The same good people and the same serial killers are found both online and offline. In fact, with the exception of only a small few serial killers, the grocery store would be a common place where nearly all of us may be found at some point in time. I am sorry if I frighten a grocery store clerk or two, but let’s face it … a grocery store gets about as many psychos as any other place. We all have to eat sometime!

A huge difference with the Internet is that it is easy for many people to say and do things that they would otherwise never say or do. It is not only a false act of courage, but also often a lack of consideration that the recipients are real people, with real lives, and with real feelings. I can give many examples of this. I mean, we see it all the time. I will share one that sticks out for me right now from a conversation I had with a good friend who shared comments of a hateful email he received from a viewer of his television news program. He is the Chief Meteorologist and he gives his best effort as a weatherman. Note that this is a guy who is scolded for his work, whether it rains, or whether it is sunny … he cannot make everybody happy (just like the rest of us). He was telling me of a scathing email message he received from a viewer who was angry for his mention of the sponsor of a tower camera that he uses to illustrate the local weather. Seriously … the guy was actually mad at my friend because he would recite the name of the hotel where the camera resides. Not only that, but he spent the time to write a mean-spirited email to scold my friend. I do not know about you, but I see a serious sickness in this. Anybody who will spend their time to hold anger and to project that anger on to others must have a seriously sad life, indeed.

I have witnessed one of these angry and unfortunate souls lurking on the perimeter of my life, but I consider mine more of a stalker than only a sad and depraved soul. I have an antagonist who spends time from each and every day of his life to seek ways to spew his falsely-begotten anger for me upon anybody who will listen. If you are wondering why, or how I have done somebody so wrong that they would waste their energy on me … well, I am wondering that same thing. I mean, I do not remember any outstanding atrocities that would bring about these feelings for a “normal” human being. This brings me to the point … it is not normal … not even a little bit, for somebody to actually pinpoint a complete stranger and focus anger upon them.

When I encounter this, as I did once before from a person claiming to be a vampire and threatening to come to my home and devour my family, I do my best to handle it in a grown up way. I try to ask them why, and how I can make them stop obsessing about me. I do my best to make reparations for whatever perceived damage I have caused them. It eventually becomes a battle between which of the following options I have the patience to muster. Perhaps you have better ideas, and I warmly welcome your comments here on my blog. Here are a couple ways that I see it once it gets out of hand, and early diplomacy and ignoring it has not worked. Yeah, this is a true instance, in case you were wondering.

Option One: “Wow, I am sorry that you feel so consumed by this. Maybe we can sit and talk about it as two grown up human beings. Heck, we may even find out that we are both human and even gain respect for each others’ space.”

Option Two: “Look, Punk … If you continue this path, you may find that you are screwing with a Man, and not a Boy. I have a family of five to support and defend. When you interrupt that, you are treading in a very dangerous and sacred territory. You are way out of your league, and you will do best to get this obsession out of your head, now.”

Yeah, that is right, you reached my radar. I have read your spewing hatred, and I will happily give you many proper rebuttals to show you that what you say, and what you assume, is entirely inaccurate and falsified by your lack of a back-story. If you think you are going to benefit, go ahead. The truth is that you are only going to make this a ridicule of yourself more than me. I have been a grown up and quite kind about your antagonism, but when my wife starts questioning when we will find “this freak” sitting on our porch or peering in our windows, you are crossing a line that you are best to back away from.

What if you are messing with somebody other than me? What if you mess with my family … my wife … my three children? What if I grow concern for it and feel a need to defend? What if I return-pitch and you have to answer these questions?

Follow, Unfollow, Re-Follow … What?!

It used to be that the big fad was to go “follow” a bunch of people on Twitter with an expectation that a majority of them will “follow” in return. I watched it and cringed, because I saw that there is a point when it totally comes undone and all of Twitter becomes deaf. It is still a pretty strong fad, but a newer fad is to go and unfollow everybody and start over.

Bulk Unfollow: A New Fad

Let’s face it my friend, you can only follow so many people before it becomes no more than a courtesy to show that you are “following” them, while the truth is that you only see .0001 percent of their messages. I mean, really, how many hundreds of Twitter updates per minute do you think any person can read?

Now a bunch of Twitter users are up-in-arms about this latest trend of people with massive numbers of followers who decided they wanted to hear Twitter again. You know, the way it used to be.

A lot of the people taking this route brought it on themselves by trying to play the game of following massive numbers of people just to be re-followed. Then there are people like me, who just thought it was courteous to re-follow people who followed my Twitter feed, just in case they ever wanted to address me with a direct message (which, by the way, is where 90 percent of my tweets are sent).

The message that I hear over and over regarding people bulk un-following sounds something like this:

“Oh, this stinks … you mean you are going to unfollow me? That would be like taking away a birthday gift. Are you saying that we cannot be friends anymore? Boo hoo, pout, sob, sniff … I am going back to bed and pull the blankets over my head.”

I have not done this, but I can certainly see why some people would. First, let’s get these couple of things clear:

  • A “follow” is not a promise!
  • A “follow” will not make you a better person.
  • If I do not follow you, I can still hear you, and we can still chat.

An Alternative: The “Real” Follow

I use Seesmic Desktop to manage my Twitter, which allows me to put my closest friends into groups so I never miss their tweets. This is the true “follow” that we should all be seeking … somebody who actually pays attention and wants to hear what you have to say. So I guess you would call this the second-layer-follow. Just because Twitter says that I am following you, it does not mean that I see your tweets. In fact, I spend a relatively very small amount of time looking at my main public Twitter stream. I spend a lot more time reading messages that I have filtered out with advanced searches, groups, and @ messages. This way, I have tidy little columns of information that is sorted nicely for my reading pleasure. Are you in one of my advanced searches, friend groups, or sending me an @ message? If so, that is a real follow.

The Truth About “Followers”

The majority of users subscribed to your Twitter feed are not following what you have to say. They are just giving you the nice warm feeling of another “friend”, and extending you the awesome gift of their return-follow. Do not take it to mean that each of those people following you will show up at your next tweetup, or that they would ever even hear about it.

I remember back when it seemed that people would respond and start a conversation with every other “tweet” and you knew they were paying attention. Today, that is rare, and you must actually make an effort to reach others and build your communications. Yes, that means paying attention, which is so hard for most people who sit at a computer all day to “tweet” crap to all of their oh-so-treasured fans.

A lot of people have clearly noticed and agreed with what I said in a recent article titled “Did Twitter Go Deaf With Broadcast Static?” If you have not read it, I would recommend it. Another related article is “Twitter Follower Frenzy“.

If you like these articles and find them useful, you will really like my new book “Twitter for Business: Twitter for Friends“.