Tag: social media

How Connected Are You With Your Social Networks?

I get a surprise every day with just how connected people are. Perhaps it should be no surprise at all. Networking with people is a big part of my job and my lifestyle, both online and offline, but it still amazes me on a regular basis. More amazing yet is that there are still ways to improve upon that connectivity. Here are just a few of my thoughts on the matter, and I welcome yours.

Being Interested Makes You Interesting

Consider how many times you have received a message from somebody on Twitter, Facebook, your blog, or elsewhere and found yourself reading over their latest news to be sure you are up to speed on their life. An amazing thing about social networking and life in general is that people who are interested immediately become more interesting. You can bet that if you add your comments on my blog, I am interested, and you have made another step to strengthening your network. Not only with me, but also with others who connect here. It is a perfect case of becoming more interesting by being interested.

I got to thinking about this as I added the meebo chat on my blog earlier today (over on the left side). It allows for people to start a direct chat with me. I did this because I am interested in what readers have to say, and I want to give them another option to reach me. Try it now by typing a message to me. I may just answer. It is pretty cool, and another way to be even more connected.

I think nearly every blog author wants to start a dialog, but some people are too shy to give their opinion in public, too lazy, or just don’t understand the benefits of blog commenting (like the conversation, or those extra incoming links to their Website). Whatever the reasons, a direct chat is another great connection tool.

OK, so now that you are more interesting, let’s look at how connected you are. Once you realize how connected you already are, it is easier to find ways to make it even better … and why!

Realize How Connected You Are

I keep finding that people know a lot about me. Some will call it “transparency”, and I am all about that. I try to be sure that people know who I am … just me, without any false hype. People like people, so I don’t try to be any more than that. Being genuine seems to be a huge benefit if you are trying to connect with people. Even if you do not think you are very interesting, you are plenty interesting to some people, just the way you are.

Now that you are interesting, look around and see how much people recognize you. They may be noticing you more than you think! Those people who find you interesting are the roots of your network. I will give you examples:

Just a couple days ago I was talking with my brother and he asked me about things I didn’t expect him to even know. He asked if my wife was upset that I uploaded a video of her karaoke performance. David is not all that technology oriented, and does not spend a lot of time on Facebook. However, he does have a Facebook account, along with about 350,000,000 other people. Even if he does not check his Facebook, his wife, kids, or somebody else who knows me may ask him about something relevant to my current life or even tell him something that I had mentioned in my social networks. I also hear similar things from people all around me who seem to know a lot about my daily life, and I know theirs. We are connected!

Another instance was when a long time friend contacted me earlier today to ask about book publishing. Since I wrote three books in 2009, I guess I seemed like a good guy to ask. We chatted for a while and I found that he also needed a printer, a picture framer, and some tips for his photography business. So I referred him to three different friends whom I know well and trust in their fields.  By recognizing the connections around me, I was able to help four friends … the one I was visiting with and the three I recommended.

As the conversation went on, he commented that I seem to know people in nearly any given line of work. I explained that I consider it my job to know everybody. It can do a lot of amazing things, both for personal and business purposes. Here is a piece I wrote about a year ago on building referral business.

I think networking should be a big part of everybody’s job. If your paying job is to change light bulbs on water towers, it may be good to know the guys who paint the towers in case the light bulbs ever stop burning out and you need more work. The tower painters may have work for you someday, or you may get busy and need more light bulb changers. The point is that it is always good to know where to find reliable people, and it is best to know them before you need them or they need you.

Here is the catch! How do you weigh the importance of quality vs. quantity?

Quality Over Quantity in Networking

Being connected with a lot of people is a great thing. Being closely connected is an even better thing. The importance of quality should be obvious, but it can also be easy to overlook or underestimate. Quantity is fine, but not without quality.

I got busy in 2009. In fact, I got real busy. I welcomed the birth of a son, wrote three books, and managed four new blogs, on top of an already busy job as CEO of YourNew.com, Inc. What I found was that as I became tied up in so many projects, some of my network became even tighter, while some of my network got kind of loose. Without a focus on quality in my network, it could have been a disaster.

A quality network remains solid, even when you are not looking. Like any relationship, some of your network will require more attention than others. Give them all attention, but the ones who reach out to you in return deserve a special focus. Good networkers know this, and will seldom let you down.

What do you think? How can you improve your network connectivity today? I cannot read your mind, but I can read your comments!

6 Reasons We Didn’t Hire a Social Media Consultant

I know you are expecting it to be snarky, so I will try to avoid letting you down. Yeah, you guessed it, I am writing yet another “Mr. Smarty Pants” article on social media. This time it is about some of the very good reasons for not hiring a social media consultant. Without further delay, I want to introduce Mr. John Lunchbucket of Clip Away Paper Clip Company to explain some reasons his company didn’t hire a social media consultant.

Number 1 – Obscure Market Audience

“We sell paper clips. It would be pretty boring to blog, tweet, and Facebook about that, don’t you think? I doubt anybody could make our business more fun or engaging.”

If that is the attitude you take, Mr Lunchbucket, you are right. You should probably carefully avoid social media. Come to think of it, you may do well to stop marketing your business completely. You wouldn’t want to bore people with paper clips such as explained in this video:

Number 2 – We Can Do It In-House

“Jerry in accounting set up our Twitter and Facebook accounts and he sends out some stuff every day. He says that by handling it in-house we can save a lot of money. “

I guess I really do understand this idea. After all, I was thinking about going to dentistry school so I can take care of my kids’ teeth one day.

It is good to spread the work around. It can show off the company’s best assets … the people. However, the sad part is that Jerry didn’t have anything more productive to be doing. Now I know why. While Jerry is busy handling bad marketing efforts, the accountant over at the competition is counting the money Jerry used to account for.

Number 3 – Localized Market

“We only provide products and services in a localized market. The Internet is better suited for companies doing business with a broader geography.”

This is fine if the people in your market area don’t use the Internet, like at the bottom of the ocean! I suppose that the enhanced search engine ranking from those links on other Websites talking about your company would be considered wasteful. Maybe you should save some of that recognition for the competition. When I ask the people at your competitor, can I quote you?

I am glad you have such a good grasp on my job, Mr. Lunchbucket. I hope you don’t go into my line of work like everybody else who “knows” the Internet as well as you.

Number 4 – The Expense

“It has been a tough year, and our budget is shot. We just can’t justify spending money on something that could take months to see a return on our investment.”

You are correct, Mr. Lunchbucket. It has been a really challenging year for a lot of companies. Thanks for pointing this out for me, because I really only like to do business with companies willing to plan for being around in a year or more.

Something to consider is whether it has been hard for your competitor, too. If so, but they get a leg up on you, how much harder will it be next year? If you only market during the best of times, you are doomed to fail. Allow me to share a wise quote with you:

“The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson

Number 5 – It Doesn’t Work!

“We already tried social media and it didn’t work. It was a big waste of time!”

Yep, it sure was a waste of time. It is a good thing you figured that out early. Maybe Jerry in accounting can get back to counting all of that money you are making through your newspaper and phone book advertisements. Good luck in the coming year!

Number 6 – We Ran Out of Reasons

“We ran out of reasons, but we are pretty sure there are others.”

Social Feed in Google Search Results

Do you see your Twitter updates or recent blog posts in Google? Well, of course you should. I would be pretty surprised to write a blog post and not see it show up in Google … at least at some point. However, it is taken up a notch with the near-real-time “Latest Results” section in Google search results.

What do I mean? Here is an example Google search for “murnahan“. Under the “Latest Results” it will show you what I sent on Twitter just a moment ago, instead of only a link to my Twitter account.

Social Feed in Google Search Results

I heard it stated in a recent talk at Integrated Marketing Summit in St. Louis, that Google and Bing are the largest users of social media. It is true that when you break it down, their algorithms base results on community popularity. When something has a lot of incoming links, the ranking improves. The success of a site’s Bing or Google ranking is largely based on people voting it up by linking to it.

Social media really is a basis for search engine rankings, even when it is not as immediate or as conversational as you find with Twitter, Facebook, YouTube, LinkedIn, and etcetera. It is still social media.

I have heard some people say they like this this, some said they do not, and others on the fence. In my opinion, it shows that Google is working very smart to keep up with the massive explosion of real-time social media, and doing a nice job of it. I think it may also help to remind people just how interconnected the many social media sites really are, and remind them to watch what they do with their social media presence.

Where do you stand? I would like to hear your thoughts on Google’s addition of Twitter and other social media feeds in search results. Please add your comment here on my blog.

Avoid Making Assumptions in Social Media

The particular incident I will explain occurred on Facebook, but can happen anywhere. I read a Facebook status of a person who was contemptuous toward the American judicial system. The person who wrote it was angry about the way the laws of his country work. He had a bone to pick. I suspect that anybody with a parking citation could give some criticism of the court system. Is it perfect? Of course not, but when compared to many nations, it is pretty effective. Whether we adapt our behavior to live within the laws, or not, is our choice, but this is not a legal argument … it is a blog about misunderstanding and making assumptions.

I had a reply for the Facebook status. Replies are accepted on Facebook. If you do not want a reply, it is generally a good idea that you keep it off your Facebook wall. My reply was based on my opinion of his status message. It made him angry that I gave my honest response. Perhaps he would have preferred that I lie.

He took my disagreement as public disrespect toward him. He was angry because he thought everybody should agree with him. I came to find out by calling him on the telephone that the reason he was so passionate about the topic came with a back-story. His Facebook status did not come with a back-story, or perhaps I would have commented on that, too. It seems that he is angry that a bunch of his family members are in jail as a result of a grand jury indictment that he thinks is unfair. My opinion is that a grand jury is usually not something to mess with, and those kind of indictments do not normally come without cause. I think there is a pretty good assumption that you have broken the law before they assemble a grand jury.

I have never faced charges before a grand jury. Come to think of it, nobody in my family has ever been indicted by a grand jury. Five of his family members were, all at once. Darn the luck, somehow this guy’s whole family seems to be getting the shaft. What an amazing coincidence that the courts are picking on his family all at once … and all of them innocent. Darn the luck, he presented a statement for others to comment on it … but preferably in his favor.

In any case, this very passionate individual was angry that I made a reply that did not suit his agenda. He made the assumption that everybody reading his Facebook status would respond to his lengthy story of his innocently imprisoned family rather than to this individual comment he made. In fact, he even said, in our telephone conversation, that “Most of the 400 people on my Facebook know the whole story behind it.” If you make this kind of assumption, you are delusional and bound to encounter many disagreements.

The point here is that if you make a brief statement about something, it is unwise to assume that everybody knows your lengthy story behind the statement. If it is in a Twitter or Facebook status update, be sure that if you do not want people to respond to only a portion of your message that you give them the whole story for their consideration. Otherwise, be happy that they took the care to reply to what little information you gave them.

On a similar note, it is best that if a person does give you a more complete story that you do not simply comment on the title of the story. What I mean by this is that if you comment on a Facebook or Twitter update that has a link associated, be sure you are not only commenting on the subject, but rather on the whole story.

This is just one of many simple ways to avoid conflict in social media. Please tell me what you think. I await your comments.