I decided to have some fun and produce this video parody of “Johnny Come Lately” style Internet marketing in conjunction with my new book launch on Monday. It shows various wrong ways to do things, and then makes a statement about building relationships and the importance of growing a social network based on friendships and trust. If you will take the time to watch this video and get to the core of the message, I hope that you will appreciate it enough to help me spread the word.
Twitter Fame can come from tweeting frantically, as if your butt is on fire and Twitter will bring you a bucket of water to put it out. If you have not already learned this tactic, I will explain it. According to many estimates, there is a very small percentage of “power users” who send the majority of all updates on Twitter. How extreme is it? As a Harvard Business study pointed out, 10 percent of Twitter users account for 90 percent of Twitter updates.
Allow me to shock you for a moment with an observation.
Twitter Politics, Pandering, and Popularity
Some of the most powerful Twitter users are using old school tactics of politics, pandering, and heavy handing to get their word out. When this happens, they throw the great notion of transparency and dignity out the window.
Why do they do this? Power is the best answer I can find. It is a power that is largely more about ego than money … it is a power that some hold dear as they seek to be “King of the Geeks” or “The Most Popular” on Twitter. To their regret, it still does not return all that they hoped. They just find a few pea-brains to clap their hands and make them feel important.
Sure, you may not see this behavior, but it is just another part of my job to tell you it is there, and that it is quite pervasive. It has an impact on the whole community, and I hope you can see why it matters.
When considering that “other” 90 percent of Twitter users, I find it tragic that so many people have not yet found the great enjoyment and value of reaching out and joining the great conversation of Twitter. More tragic than that, is that it can lead to an ever greater opportunity for the “power users” or “Twitterati” to influence Twitter with a narrowed view designed to suit their agenda. Sure, you can say that it still allows for the voice of the people, but when it gets too carried away with chasing an algorithm to appear as the most popular, it is still a deception in many ways.
The tactics that some seemingly “valuable” Twitter users will use is to play a role to make others believe “how Twitter really works” and what is “important” to the Twitter community. Fine, call them “leaders”, and in some ways, they are. I want to remind you that it is easy for many people to fall into a bad habit and think it is the right thing to do because “everybody else is doing it”. Your parents surely posed the question to you something like: “If all of your friends were jumping off a cliff, would you do it, too?”
Some of these “valuable” users (often called Twitterati) try to promote getting more Twitter followers, and others will try to manipulate and even threaten others to promote their message. I saw the latter in a really ugly way when somebody who previously unfollowed me and blocked me then joined into a petty power play asking people to unfollow my Twitter feed, hoping people would stop listening to me. It was totally political and childish, and it was not because I was poaching whales or beating up little kids. I was simply being honest, and being me … many people sent me messages of respect after that rant.
It was not too long before this person came to seek me out and talk up their respect for me while asking for favors again and asking me to retweet their latest promotion. I guess my retweet was valuable, but yet, not quite valuable enough to treat me like a real person, but rather a megaphone.
Quick, Twitter … Get Me a Bucket!
The type of user I am talking about will often tweet like their butt is on fire and somebody should bring them a bucket of water. They try to send enough Twitter updates to be sure that everybody will see their name, without regard for whether it is good, bad, or indifferent. I would never complain about somebody tweeting a lot, because I do that, but I try to keep it interesting, relevant, and a two-way communication. However when people just send a rapid-fire barrage of popular links from Google Trends, Digg, Stumble, and Alexa Hot Urls with some advertisements for their clients who hired them for their amazing social media acumen mixed in there, and sent with hopes and demands for others to retweet it for popularity, the relevance and value of Twitter suffers. Then they will retweet some random thing that you sent, just to remind you that you should be retweeting their agenda, and if you do it, you may get even more of their favor of retweeting something you sent that they never even read or cared a damn about. It can even be worse with an innuendo that if you do not cater to them, they will badmouth you and tell people to unfollow you. It all gets far too High School-like. Now, I have a different reason for asking for a bucket … See the video below. 😉
I really did not plan to write a new blog post tonight, but this came to me so profoundly that I could not avoid it. I realized a topic that has really bothered me for a while, but I just never came out with it. Well, here it is … love it or hate it.
If you tweet, retweet, blog, Facebook, YouTube, Digg, Stumble, or talk nicely about people because you are seeking favors, just stop!
I normally try to reciprocate kindness when it is due, as we all should. However, I must question where to draw the line. What I mean is if you hit me up asking for favors and you connect it to how you have done me a favor, you are not asking me to be a friend … you are placing expectations on me. It can almost feel like a threat in some strange way. It is like saying “I did something nice for you … shouldn’t you do something nice for me?” There is no kindness in that, there is no favor, and there is less room for the human filter that each of us represents. If you believe in my message and you think it is worth spreading, I certainly invite your favors. If I like your message, and I think it is worth spreading, I will do the same. If I write something that holds no merit and is unworthy of attention, or if it is disagreeable to you, I would never expect your favor.
I suppose the Good Old Boys club is still open for new members, but is it still relevant to today’s information channels? I guess the answer is both yes and no. As I wrote in my blog post “Social Media: How the Big Dogs Get Paid“ people in the social media field often build relationships in which they will work together to spread a message. As long as there is honesty and integrity in the message, I am generally happy to help. However, I have been hit over the head with some of this recently. It seems that I get a lot of requests to scratch somebody’s back. It is all fine and good to be reciprocal, but is it good to take away the human filter that makes us who we are?
If all I was doing was tweeting, retweeting, blogging, Facebooking, YouTubing, Digging, Stumbling, and etcetera because I hoped people would return the favor, would people still care what I had to say? I do not imagine the answer is yes.
Maybe I deserve this for asking my blog readers to help me spread the word about my upcoming book, “Twitter for Business: Twitter for Friends”. I would like to note, that I stated this as follows: “I hope that you will join me in this effort. If so, I humbly thank you, and assure you that I will do my best to not let you down.” The stated effort is to help me spread the word about a book that I sincerely believe can help others to understand and enjoy Twitter better. A part of this effort is to help people see greater value in Twitter and that will not happen if each of us is doing what we do because somebody is expecting something from us in return.
Be true to yourself, be true to others, and keep your human filter functioning. Do not do things only to please others. As I have said before, “I do not try to please everybody, and that pleases some people very much.” This may not be very popular, but I would rather have your respect than your favors.
NOTABLE INSPIRATION: I wish to note a couple of things inspiring me to write this article. Actually, I would consider them the straw that broke the camel’s back. One is a recent blog post by Louis Gray titled “Are Authors or Publications Impacting How You Consume the News?” This article discussed the politics of blogging. Another inspiration was a direct message I received on Twitter from somebody I had just met that read “Tweeted about ur blog to my peeps, will be happy if u say something kind re http://xxxxxxxxx.xxx to urs :-)”.
I guess it just struck me that if we all start tweeting things because we had to be asked, what happens to tweeting things because we really wanted to or cared about it?
What is the value of a Twitter follower to you? Is it going to make you the star of your high school football team? Will it make you prettier so you have a better shot in the cheerleader tryouts? Will you use that incredible popularity to turn it all into millions of dollars? What is it, really, that makes Twitter users so fascinated by gaining followers?
Why Do You Seek Twitter Followers?
It seems that having enough followers to fill a stadium provides some great sense of value, but unless you know what it is, or why you try so hard at increasing your fan base, perhaps it is best to slow the pace a bit and determine what you are after. This answer will be different for different people, but it is something I believe you should put your finger on before you try to game me for a follow and un-follow me as soon as I return-follow you. As one popular comedic act put it, “Homey don’t play dat!”
We all know that giving even the slightest glimpse of what you do to earn a living is totally taboo in social media. After all, this is social media folks … nobody here actually has a job or works for a living. If you have not already learned this lesson, you must not be following enough self-proclaimed social media experts or jealous antagonists who will try to sneak in their ads under the radar in hopes that people will swarm their Website and place orders without knowing that they are actually buying from somebody they follow on Twitter. O.K., you’ve got a whiff of my sarcasm, right?
The long and the short of it is that without either a desperate need for validation or a legitimate and useful business purpose, there should be no need to have a squillion followers!
The Nerdy Kid From Math Class
It is clear enough that many people using Twitter are doing so with the simple intent of having fun, meeting people, and enjoying learning the many wonders this smaller world offers. These are the ones so many of us like, because they pose little threat, and they are never trying to sell us something or teaching us how to get thousands of Twitter followers. They are also often the people without a massive base of followers, and not because they are not just as valued, but because they do not choose to participate in the popularity contest. Perhaps, in following my earlier comments regarding the star of the football team or cheerleader, this is the dork with the thick glasses and high-water pants. In this case, I feel right at home, because those are the kids I defended in school. Those are the kids I still talk to today. Those are the kids who somehow seemed real to me. Later, I found that they were also often the ones who avoided drug overdoses, divorce, jail, and many of the other things I watched the popular kids enjoy as their circle of friends crumbled and their popularity dwindled.
This nerdy kid from math class with only an itty-bitty follower count can be your best friend. I certainly find myself having meaningful chats with this nerd. The nerd knows me, and they know that I know them. They have earned my attention as I have theirs. They care what I have to say, and I care what they have to say. We may not always agree, but then, I disagreed with my wife once (but only once)! 😉
This nerdy kid I write about may have only heard me because there was nobody else talking to them, or because they were only listening to people who cared enough to reach out and be their friend. What may shock you is that the same nerdy kid may also decide that once they know you and your intentions, they want to hire you, buy from you, tell others about you, or leave their estate in Hawaii to you.
This nerdy kid is the majority. This nerdy kid has my respect and my loyalty.
How “Cool People” Have Many Twitter Followers
We all see the “cool” people with their amazing number of Twitter followers, but don’t you sometimes wonder why so many people are following them? I can tell you the top four ways it happens:
They repeatedly follow as many people as Twitter will allow, because the vast majority of people will return the follow.
They promptly unfollow anybody not following them, so Twitter will allow them to follow more.
They represent a value to other Twitter users, and people want to hear what they have to say.
They have a television, radio, print, Internet, or other history that draws people to follow them on Twitter.
With regard to number one, this is something I personally do not find to be of great value. However, some people that I actually kind of like to follow are engaging in this on a regular basis. This is their way, and I do not hold a grudge, but I also know that there is a very miniscule number of people doing this who will ever deliver the value which their popularity would seemingly represent. This is a tactic used by millions of Twitter users … perhaps even you. It also yields the lowest probability of users reading what you tweet, responding to it, or having any interaction with you whatsoever.
Number two is a sad after-effect of number one. I have wanted to be the guy who follows all of the people who were so “interested” that they would follow my tweets. I still test this on occasion, but it has become just about as useless as number one. I recently tested this by blindly re-following roughly 1,000 people who were following my tweets. To put it mildly, I will say that I found many opportunities to get thousands of Twitter followers, buy more real estate, read more SEO blogs, and join in more games. Yet, I still cannot determine a single user from this test group with which I have held a useful conversation, read an interesting message from, or grown my business. The amazing and wonderful result was that it did grow my follower count! So what gives? Well, number one and number two are closely joined. It seems that when I return-follow each user following my Twitter feed, my following grows massively. This is largely why at this moment, there are 15,682 users following my Twitter feed. If I did not follow them, many would not stick around long enough to find whether I hold any value or not. They simply use a combination of steps one and two above. I have commonly re-followed most people who follow my Twitter feed, which I believe is useful so that they may direct message me if they should choose. However, even when I follow them, they should know that I do not see everything they send publicly … nobody following a massive number of people will. If they want me to see everything they say, they will engage in conversation, become my friend, be added to one of my Seesmic Desktop groups, grow their way to my “Follow Close” group, and then I will read every last word they ever tweet. Short of that, just having me follow them is less useful than putting an @murnahan in the tweet, because I read 100% of those!
On to number three from the list, I really hope and believe that I am one of these people. I share what I think, I tweet some funny, entertaining, and useful stuff. I engage with anybody who will talk to me, and I am available outside Twitter at any time of night or day. I am the guy who really does care to hear from you … try me!
Number four … well, I know some. One that comes to mind is Ashton Kutcher (@aplusk). I do follow Ashton, but that all started when Ashton followed my Twitter feed, and I wanted to be sure he could return message me directly after I sent him a direct message. Since that time, he has been pretty downright respectful toward me. We are not close buddies, but we do direct message back and forth once in a while. I sometimes suspect that he is actually seeing a lot more than people think he is. I have also heard through the grapevine that M. C. Hammer (@mchammer) is also a bit more saavy than one may anticipate. However, we can generally expect that this group will not show up for your next family reunion or holiday party.
Why Does Twitter Need Another Book?
After responding to a blog post criticizing this very topic of the hunt for huge numbers of followers, I read a response to my reply on that blog that said “If you need to read a book about Twitter, you’re doing it wrong“. Of course, to this, I found a great deal of inaccuracy. I would contend that the very greatest value of social media is to gain a greater understanding of those around us, and this applies to all of us, whether we are making friends or selling weight loss products and Viagra, like everybody else. To this point, I would suggest that I have a lot to share on the topic, and it seems that a good number of people have learned about Twitter from me.
Buy This or I Strangle The Nerdy Kid From Math Class!
Back to my high school bit from above: I try to joke, but I am also selling something here. I hope that you will buy it, read it, and learn a lot from it. Don’t worry … you are not alone. I will try my best to sell my upcoming book to millions of others who may need some help figuring out how to use Twitter better, what Twitter applications work the best, how to filter information better, and much more. I strongly believe and hope very much that my soon-to-be-released book will help people to realize a greater value from Twitter, relate to others better, respect the community of Twitter, and find it as more than an update service or spam venue.
I will not bug you about this, send you a ton of junk, or stoop to a level beneath me, but I would like to ask you to help me spread the word. If you have read this far, you clearly had some interest in what I have to say. If you are even in the slightest way inclined to help me get the word out, please enter a comment to this blog post. Tell me that you are interested in helping me to spread the word about my book, read my book, or that you are sick and tired of watching Twitter friends fade away because they are too flooded with new friends and don’t know how to add you to a group where they will still be reminded of you from time to time.
Ramble, ramble, ramble … note that I have recently been accustomed to writing lengthier topics. My book, Twitter for Business: Twitter for Friends” will be completed later this week, and in print in just a couple weeks. It took longer than expected to finalize, but mostly because I keep adding useful stuff to help the Twitter community. I hope that you will join me in this effort. If so, I humbly thank you, and assure you that I will do my best to not let you down.
Do you really think that sending a virtual wall of Twitter usernames at everybody you know is going to  be read? This may help you to realize a bit of what you may not have known about the Twitter hashtag #FollowFriday. First, you should know that retweeted FollowFriday endorsements do not count, but if you don’t know what I mean by that, you should read the rest of this before you send a single FollowFriday tweet.
Where FollowFriday Began
FollowFriday began as an idea for endorsing other Twitter users who provide value to your network. Here is the blog post showing where it all got started. At the time, surely nobody suspected that it would cause such a clutter for Twitter users each Friday, the way it is today.
How Does FollowFriday Really Work?
In short, the real benefit of FollowFriday only comes if you are heavily endorsed. It is measured, and it is tracked at TopFollowFriday, TweepleRank, and perhaps others. It can surely not be presumed that you should try to follow each Twitter user that comes to you with a FollowFriday hashtag, as that would be impossible. However, I have wondered what relatively new users, or those unfamiliar with these ranking sites must think when they see that wall of names that is circulated each Friday.
Where is FollowFriday Today?
FollowFriday is largely comprised of Spam. I cannot imagine that you do this, but I certainly do not go through each FollowFriday that comes to me and try to frantically follow each one of those great treasures who received an endorsement. I use TweetDeck to filter out the FollowFriday hashtag. Otherwise I would miss all of the important tweets from friends and colleagues that I wish to read.
Maybe some people try to keep up with all of the so-called endorsements, but surely not for very long. There are following limits set by Twitter regarding how many Twitter feeds you can add in a day. Surely nobody who follows many people can even conceivably follow all of those Twitter feeds, much less actually look at each profile to see what they are getting into.
The hard cap set by Twitter allows you to follow 1000 new people per day, and not to exceed 110% of the people following you. If you have under 2000 followers, the cap for following is the greater of 2000 users or 110% of those following you. Understanding this cap as it relates to the volume of FollowFriday spam, you can see how this becomes unsustainable. FollowFriday becomes as much a crap shoot as just choosing from a random selection of Twitter users.
Don’t Retweet FollowFriday Endorsements!
Retweeting FollowFriday endorsements is where the real spam comes in. First, you should know that retweets do not count toward the measure of FollowFriday popularity as I described above.
By following over 11,000 people on Twitter, (and I mean following … if you tweet me, I will see it) I have a pretty good perspective on FollowFriday. Retweets, in my experience, account for about four tweets to each one endorsement. I find from a random sampling of FollowFriday tweets that many of the people presumably endorsing me are not even following me nor do they know a thing about me. How is that an endorsement? It is NOT! That is why I call it spam.
FollowFriday Done Properly
If you want to give somebody a proper FollowFriday recommendation, make it clear. Include why you think they are a good person to follow. Say something clever or meaningful and make it original. If you see a FollowFriday endorsement from me, it may just say something like “Follow Yoon (@yoonhoum) because he is sharp as a pitchfork”.
It is best if you do not include more than one or two, but maximum of three people in your endorsement. Sending a tweet full of usernames will not do your friends any favors, and it will not make you more popular with most people. Please note that with over 20,000 public tweets sent and 1000 direct messages per day, I use Twitter enough to make this observation.
I welcome your FollowFriday endorsement, and I consider a real endorsement an honor. On the other hand, I consider it a disrespect of the purpose of Twitter as a communication tool when I see a huge wave of tweets from people retweeting something they never even reviewed.
Please Share Thoughts on FollowFriday
I want to hear it from you. What do you think of FollowFriday? Has this changed your perspective any? Do you agree? Do you disagree? Share it with the rest of us and leave your comment here on the blog. Also, please be kind to your fellow Twitter user and click here to retweet this.