seo Archives - Page 9 of 27 by Mark Murnahan

Why Disqus May Be The Best Social Network of 2011

Let's Disqus This Network

Even if you are the least tech-savvy person since my mother, it is clear that you will see this company popping up in more places during 2011. The name, “Disqus” (pronounced as discuss) is spread far and wide across the Internet, and its exposure is growing quickly as top tech and news blogs implement the service.

In November 2010 TechCrunch reported that there were over 500,000 communities using Disqus for more than 160 million conversations between 18 million profiles. According to Quantcast, Disqus is moving up quickly. Maybe you are not so sure about its importance just yet, but I am, and I want to share why Disqus is quickly climbing my list of favorite social networking tools.

I named Disqus a while back in an article titled “6 Essential Blogging Tools for Bloggers and Non-Bloggers” and that is certainly worth a read. Since the time I wrote that back in March 2010, my opinion of Disqus is better than ever.

The idea of using Disqus as a networking tool may sound completely off the wall to the many people who never heard of Disqus or took the time to understand its greater value. Likewise, sending a bunch of Twitter updates sounded pretty absurd in 2007, but we all watched how Twitter took off. I suppose I don’t need to say much about Facebook. The 650 million Facebook users pretty well sum up the public interest in that platform. So, how can Disqus be placed in the company of these massively adopted networks? I will explain, and I think you will have a much different view of the service by the time I am done.

Something many people may overlook about Disqus is how seamlessly it pulls together a broad picture of a user’s interests, and how well it can connect people.

Disqus will not become the next Facebook, threaten Twitter, or replace LinkedIn. What Disqus can do is to tighten people’s existing networks and create many opportunities for new and stronger network connections.

In the face of social networking becoming “looser” than ever for a lot of people, tighter networks of like-minded people are not only important, but something many Internet users are begging for. Disqus delivers on this need, in a big way, for people who choose to use it.

Let’s take an under-the hood look at Disqus for a moment. A lot of people may simply see Disqus as the commenting system on some of their favorite blogs, but completely overlook its best assets. First, let me explain what Disqus is, on the surface, for people who are unfamiliar. Then I will move on to the reason that Disqus is useful for networking, far beyond just its value to blog administrators.

What is Disqus?

Disqus is a service that is used by many blogs for moderating and responding to readers’ comments. It allows users to comment on blogs the “old fashioned” way, by entering their name, email, website address, and comment, or they can choose to use their photo and information based on a variety of other profiles, such as Facebook, Twitter, Yahoo, OpenID, or simply their Disqus profile.

Optionally, readers can choose to share their comment, on a comment-by-comment basis, with their extended network. This is good for readers to share their point of view, and also good for bloggers who enjoy their work being shared. It is a win-win relationship.

Disqus provides for real-time updating of comments. In an active discussion, this allows readers to see new comments without even refreshing the page.

Disqus also provides options for users to receive updates of replies to their comments by email, or simply within their “Disqus Dashboard” where there is a section titled “Replies to you”. It makes blog commenting more interactive than ever, and opens a lot of possibilities for people willing to look three inches beyond their nose. It is a lot easier than other methods of subscribing to follow a thread, and much tidier for monitoring replies.

Disqus Creates Deeper Conversations!

Maybe you have hoped that posting a link on Twitter or Facebook to an article that you read will give people a feel for what you like, what interests you, and what you read. The trouble with this is when it leaves them hanging without knowing what you thought of it. Believe me when I say that most people are not going to dig through the comments to see what you said about something. Most of the time, they will not even click to see the article, but rather draw conclusions and comment on the title.

Maybe you can add in a little bit of flair with your commentary, but then the conversation is all broken up between the article, the shortness of a Twitter post, and your Facebook comments versus the comments of the other people who read the blog. That all tends to create a lot of off-topic discussion, and dilutes what you and others had to say about the topic.

On the other hand, if somebody sees it in your Disqus profile and follows what you read and have to say on a topic, the whole character starts to change. Disqus makes it very easy to follow other people. It is a chance for others to be more involved in your conversations around the web. If they like communicating with you, it can give a good feel for who you are and your points of view. It can also help you to gain a closer relationship with the people you choose to interact with. For example, if you happen to come across my political views, you may find that I am feisty but fair. If you come across my business views, you may find that I read carefully, think a whole lot, and try to bring a my ideas to the discussion.

It is noteworthy that commenting on a blog article reflects a greater commitment than most other social networking quips and snippets that people leave behind. Blog comments are commonly lengthier and more thought out about a specific topic than comments elsewhere. It really does generally allow for a closer sense of a person’s views on a topic. I invite you to see an example of this in my Disqus profile. If you click on “Activity” at the top, you can scroll through and see comments I have made here and on other blogs.

Turn Any Website Into a Blog

I can point out a lot of reasons that Disqus is growing quickly, and this is certainly a big one. Disqus makes it simple to add commenting to any existing website. With their simple “Universal Code” Disqus commenting system can be added to any web page.

Let’s say you have a boring old static website and you want to add commenting to a page, or a set of pages. There is more to a blog than the commenting features, but many people would consider comments the most obvious feature of blogs. Disqus makes it simple to add their commenting system to any boring old website, and has excellent code and documentation for many popular platforms. They have made it extremely easy, even for a relatively novice web developer.

Disqus Security Considerations

You can certainly post on blogs using Disqus with an alias, or anonymously, but the things you have to say are the things which interest people. It is really not much fun to have people like you for one reason, but then find out they think you are horrible when they dig a bit deeper. If you posted it anywhere on a blog and somebody wants to find it, they will find it. This is the Internet, and most bloggers do their best to be sure a lot of people will see it. I think of this in a way similar to my article titled “Facebook Privacy Fears Are Absurd!“. Living in the fear of your own shadow is something that will be there with or without Disqus.

I guess this realistic view of the Internet and social media is why “social media transparency” has become such an overused buzzphrase.

Disqus and SEO

I know that a lot of people wonder about how Disqus affects search engine results, whether as a blog administrator, or as a commenter. I would stop at simply pointing out that I use it here on my SEO and Social Media Marketing blog, but that may not be enough to comfort you.

Many people who comment on blogs really love those links to their website they leave behind. After all, more links is a good thing. Disqus still allows you to leave your link, and it is still as valuable from an SEO standpoint as any other commenting system … perhaps even better. I may write about this at a later time, but I can tell you that the comments are well-indexed in search engines, and the links associated with those comments are also just as valuable as any other commenting system.

What I think sometimes confuses people about Disqus links is in the layout for non-logged-in “Guest” users. Disqus simply shows a “post as” link, but once you type your comment, you have the opportunity to add your website link and your Gravitar.

Disqus creates multiple links. If you click on the thumbnail picture of a user, it will show you their Disqus profile information, including their other communities and even their most recent Twitter update, if they associated their Twitter account. If you click on their name, it will link directly to their website of choice. If they have associated their Twitter account with their Disqus profile and you click to share your comment on Twitter, it will also send a reply to their Twitter username.

Disqus Signup and Other Links

If you made it this far, you are probably pretty curious to look a bit closer at Disqus. Here are some links to get your started.

I could keep writing all day to help you understand the ways to get the most from Disqus. There are a lot of excellent potential uses. For example, you can search with an email address to see what a person is saying on other blogs … did you know that? I wrote a 140 page book about Twitter, but I don’t plan to repeat that with Disqus. Instead, I will share what they say in their own words, invite you to discuss this, and happily answer your questions and comments. Here is what Disqus has to say:

What is Disqus?

Disqus (dis·cuss • dï-sküs’) is all about changing the way people think about discussion on the web. We’re big believers in the conversations and communities that form on blogs and other sites.

Now what do you have to say? Here is your chance to use Disqus and jump in the conversation. Please add your comments and don’t be shy. Another great feature of Disqus is that if you screw it up, you can go back and edit the comment.

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Is Twitter Good for SEO?: Is Ice Cream Good for Hemorrhoids?

I suspect that you want to know, “is Twitter good for SEO?” Either that, or your bum is feeling pretty sore, and you are willing to try anything. I am happy to help with the Twitter part, and I am sorry about your rump. Try pistachio, but don’t blame me if it doesn’t work.

I am surprised that more people have not discussed the topic of Twitter and SEO to provide their opinion-based answers. I think that a lot of people are afraid to touch on this, for fear of giving an unpopular answer, or being wrong. Well, leave it to me to tell you this: “Yes, Twitter helps SEO!”

Twitter can help with SEO efforts, directly, as well as indirectly when Twitter users share the information in places such as blogs, social bookmarking sites, and elsewhere. If somebody tells you otherwise, you are listening to the wrong SEO advice.

I read an article on the widely respected SEOmoz.org blog today that addressed the SEO value of Twitter. It reminded me how much I sometimes forget the importance of bringing things down to a very simple level. I guess I just forget that not everybody has done this “Internet thing” to earn food for the past decade and a half. I try to keep things pretty simple, but I know I can wing one over readers’ heads some days. I try to provide useful marketing and SEO tips, but if I ever forget to make them simple, I apologize. This one should be nice and easy.

I thought that the value of Twitter for SEO was pretty obvious to most users, a long time ago. Sometimes, when I see what other people are saying, I recognize that details like this can slip by some people. Here is a quote from the recent article on SEOmoz titled “The Social Media Marketer’s SEO Checklist“:

“So for a long time, most SEOs blew off links from social sites like Twitter and Facebook since they didn’t have much direct SEO value because the links are almost always nofollowed [learn more about nofollow]. Now that we know that Google and Bing use Twitter and Facebook to influence regular search results, it’s time to start thinking about how the person in charge of Social Media can start to think like an SEO as well.”

The article had some good points, but it really did take me back to grammar school. Quoting the article, “Now that we know” … what? Holy hemorrhoid! I guess I assumed that we knew this kind of thing years ago. Links from my old Yahoo chat groups in 1998 helped my SEO, but is that revolutionary, too? It was kind of funny to me how much it resembled something I said in early 2009 when I wrote the book “Twitter for Business: Twitter for Friends“. Here is a statement I made in the book, and I stand by it today:

“Many search engine optimizers (SEO) will overlook the value of Twitter for improving search engine penetration. If they miss this part, they are making a big mistake. A reason many SEO will dismiss this value is that Twitter uses the “nofollow” attribute in outbound links. Make no mistake; Twitter can greatly enhance your visibility in search engine results.”

Heck, maybe the Internet is coming up to speed, or maybe I am just one of those people who are as strange as a pickled duck fart and foresee things in some uncanny way. I don’t know … maybe it is a combination.

Do More Tweets Help SEO?

This should be obvious, but the impact of more people tweeting your website content may be even higher than you imagined. Whenever somebody tweets your linked content, it creates links to your website. The quality and quantity of inks to a website are the most important factors that search engines use to gauge the importance of a website. Also, the links Twitter produces are not necessarily only on Twitter. There are a lot of services which aggregate Twitter’ed content, as well as many widgets and other syndication through RSS in which it may appear on other websites.

It will be far more important for other people to tweet your content than just tweeting your link a squillion times. Don’t bother with that, because it is not going to make you a ton of new friends. A few times is fine, but let’s not go out of the way to garner death threats, and insults about your mother.

Do More Twitter Followers Help SEO?

I am the last person who would wish to promote a “Twitter follower-frenzy”, so I almost hate to say this. Many indicators will suggest that more followers on Twitter can improve the SEO value of a tweet. Yes, a high follower count does correlate to higher SEO value, but I believe it correlates even better with the number of Twitter lists a person is on and other measurements.

I know that a lot of people want to become popular on Twitter, but before you implement some off the cuff plan, be sure to read the article titled “How To Become Popular on Twitter Without Actually Being Useful“. If you do the things that many moronic marketers suggest, people will wish a bad case of herpes on you and throw you on a flaming bed of nails before they will care to listen to you … or buy your stuff.

The important factor is being useful and giving people what they want. Here you go … try thinking a little bit more like this video.

There is not much that I dislike more than a bunch of bad marketers out there with nothing useful to say. I think that millions of Twitter users would agree with me on this. Don’t take this as any suggestion that you go and try to gather as many Twitter followers as you can. Instead, I recommend, as I always have, that you be useful. As with anything SEO-related, being useful and providing compelling information is what matters the most. If you can do that, many of the other factors seem to magically fall into place. I am pretty sure it can also help hemorrhoids, even better than ice cream.

Twitter Changed, But it is Still Useful for SEO

Although I still really like Twitter, it changed a lot over time. Twitter had a huge growth spurt, and as the new users poured in, much of the real value of the service dwindled. It is still good for SEO, but what so many people do not grasp is that if you expect people to tweet and retweet what you have to share, it had better be pretty damn awesome to be heard over the excess noise.

How much did Twitter change? I could write another book about this, but I would rather stick needles in my eyes. I will just offer this: I wrote about Twitter retweets on February 29th, 2009. It was titled “Twitter: The Tweet About Retweet” and it received many hundreds of retweets. Tweetmeme says 420, but that data is old, and it was actually many more. In another case, I wrote a really short and basic article (approximately 250 words) about Twitter username selection on April 8th of 2009. It also received a ton of retweets and 158 reader comments. Back in the earlier days, I would measure between 500-1,500 clicks on darn near any link I tweeted, within minutes. Now, a hundredth of that would buzz my radar.

Maybe I just became less “brilliant” with the things people love to share, but I am pretty sure that is not the case. Many Twitter users just don’t see it when they are trying to follow a squillion other people, with hopes of being followed back.

Today, when I tweet something from my blog, I do not count on Twitter to pass it along. In fact, Twitter directly accounts for under three percent of my website traffic. Moreover, I have measured that the website traffic coming directly from Twitter has a low probability of participating and adding their comments to a topic. I think this is because of Twitter-enhanced attention disorders which were there before Twitter. Twitter just made it even more “old fashioned” to actually read things and pay attention. My study on this is forthcoming, but let’s just start the study with whether you will take the time to finish reading and add your comment.

Since the time of these popular Twitter-related articles, I have written hundreds of very compelling and useful blog articles which far exceeded the relatively minor value of those. I can effectively measure the value of Twitter from a conversational standpoint as much lower than it was. The SEO value of Twitter and the Twitter “retweet” is still there, but if you want to break through the noise, it better be something stunning.

As I said in the article titled “Is Squidoo Good for SEO? Likely More Than You Think!“, I must add a basic disclaimer as follows:

“I do not rely on any single SEO tool too heavily, and I do not recommend that you do that, either. There is not a short list of SEO tools and tricks that will make you famously successful with search engines.”

If you came here about the ice cream, I am sorry about your bum. Perhaps you could try eating it really fast to take your mind off the ‘roids. If you came here about Twitter and SEO, please add your comments on my blog. Just type it in and let’s have a good old fashioned ice cream social.

Photo credit to weelakeo via Flickr

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The Best SEO and Social Media Tools Are Not As Expected!

Best SEO and Social Media Marketing Tools

It seems that a lot of people talk about the mechanical aspects of marketing these days. When the Internet is involved, people seem to get really hung up on the technical issues … the mechanics of marketing. Sure, it matters, but the mechanics of today’s marketing starts to seem like the equivalent of marketers of the past calling a printing press their best tool.

I am a marketing guy, and a web guy. I write a lot of articles about SEO and social media marketing, and it is something that I know well. I write about topics such as SEO tips, blogging tools, social media measurement, marketing strategy, and much more.

I work hard to teach people how to help themselves, and when they need some extra help, I provide services for hire. Now I want to share an important tip that may very well help you more than any other!

I have expressed this before, but I want to say it again: “The Best SEO and Social Media Tools Are Not What You Think!” Some people will find this to be shocking, but the best SEO and social media marketing tools are not at all what you have likely been led to believe. I want to clear this up for you, and share what I know, without a doubt, to be the best tools for improving your online marketing efforts.

In order to best express this, I offer you this short video titled “Best SEO and Social Media Marketing Tools”.

Coffee and Cigarettes?

Yes, there is my answer … Coffee and cigarettes are my favorite tools for building a brand and for improving search engine optimization and social media marketing. I am crazy, right? It is a challenging concept for a lot of people, but it is often much easier than explaining every nut and bolt that makes a marketing machine run smoothly.

You see, coffee and cigarettes are a part of my brand. I even published it in a book, and I have said it a squillion times: “I take coffee and cigarettes and turn them into better social media marketing and SEO.”

The real truth is that the mechanics of marketing are of considerably small consequence when compared to marketing creativity and talent.

When I call coffee and cigarettes my best tools, it is because they help me to work longer hours, without sleep. They keep me functioning during those long hours of trying to discover something genius about a client’s products or services, and what makes them more attractive to their model customers.

My tip for the day is to consider the tools which are not so obvious. Try something less mechanical and be ready to get creative.

Do you smoke cigarettes and drink coffee? Talk to me … your comments are well-appreciated!

SEO and Social Media: Picking Chicken Poop from Toothpaste

I have heard many arguments separating SEO and social media by trying to decypher which is more valuable. Many of the people arguing this point are on one side or the other, and miss the point that they are both tactics which work together toward an overall strategy. Many people also seem to miss the fact that they are largely the same thing.

Here are a few questions that marketers use for producing arguments:

Which is more important … SEO or social media?
Which discipline provides the higher return on investment?
How do you calculate the ROI of social media?
SEO? Isn’t that some sort of fairy dust?
How do you separate chicken poop from toothpaste?

OK, that last one was my own personal interpretation, but seriously … how can people get this so mixed up that they stand in their corner arguing their respective knowledge without coming together in the center and having a big group hug?

SEO opens a lot of doors for companies. Having their greatness spread across the Internet in a way that people will find it when they search for something is extremely productive. People still ask me the question “how will people find my website?” To me, the question seems pretty easy … they will search for it! Having great information on a well prepared website and making it available to search engines is a “no-brainer”. Well, it is a “some-brainer”, because a lot of people still don’t really grasp it. In any case, it is very valuable, and backed up with a lot of facts. It also provides a lot of value to back up your social media marketing endeavors.

Social media is a great way to discover the people who may be interested in searching for you. It is often a proactive approach where you can add yourself to the mix. It is also a great way to learn more about those people who are already searching for you, will be searching for you, or may never search for you but will take a recommendation from others they trust. It also provides a lot of value to your search engine optimization endeavors.

I find that a lot of people get these two fields very confused, both by trying to separate them and by trying to merge them. SEO and social media both have their own unique qualities, but the reality is that trying to separate them is about as easy as picking chicken poop out of your toothpaste.

Both of these areas of Internet marketing are the same in many ways. Search engines use popularity of a website measured by incoming links pointing to the website content as a major factor for ranking. Social media also uses the popularity of website content as a major factor for ranking. What a lot of people fail to realize is how much they both work the same, and they both work in synergy.

I would be pleased to carry on in my typically lengthy way of writing until my brain hurts from extolling the values of these various marketing tools, but I have already done that. After all, have you seen my blog title? It is titled “SEO and Social Media Marketing Blog“ for a reason.

Today, I want you to jump in and help me to explain how both are intertwined yet diverse.

If you can offer a better way to describe the relationship of SEO and social media than to say that it is like trying to pick chicken poop from your toothpaste, I will offer you a kiss full on the mouth. I have nice fresh breath, but I can assure you that I have found a whole lot of “chicken poop in my toothpaste”.

I still brush regularly.

Photo credit to andrein via Flickr

SEO and Conversion: Increasing Website Traffic is Only Part of SEO

I write a lot about SEO (search engine optimization) and social media marketing. You expect that, and I am here to deliver. What I think a lot of people interested in SEO do not want to face is that SEO is a lot less about tricky technology issues, and a lot more about producing brilliant marketing.

The industry of SEO is ever-changing, but at the same time, many things are constant. For the largest part, the same things that mattered ten years ago still matter today. There have been many technical changes, but the technical aspects of SEO are not as individually important as some people may lead you to believe. The technology is really just a lot of little pieces which we fit together to assist the larger cause.

Early in the industry of SEO it became popular to chase information on the latest tricks to stay a step ahead of the search engines. Although there were cases when this became valuable, it seems pretty convenient that it is also used for confusing customers in order to seem more valuable. Many absurd yet popular myths about SEO such as meta tags still persist, even today.

There is value in understanding the technologies involved, but the truth is often less popular than myths. The truth is that search engine optimization and the value it represents is influenced a lot more by human response than by a computer. Giving people something which holds value to them has always been the most important part of SEO. This is the truth, and it is backed up with numbers.
Providing value to customers is not just a principle of good SEO, but marketing as a whole. When you give people something of value, they are more likely to share it with others. On the Internet, they often share it with links. In SEO, those links are like votes telling the search engines who should sit at the top as the “President”.

The Best SEO Trick Ever: Provide Value to Others

If you adhere to this one solid principle of providing value to others, your marketing will take a positive turn. A trick I have learned through two decades in the marketing business is that sometimes you must give until it hurts. Getting everything you want may not always work on the time frame you have set for yourself. I have often discovered that this challenge simply means that you are either not giving enough value, or you should have started sooner, and with better research.

Transforming a business from good to great is not simple. If it was simple, every business would have great results and everybody would win.

It is popular these days to award medals and ribbons to every kid in the race, but let’s face it … that will not translate well in the business world. We do not all get ribbons and medals.

Making the best of any market means knowing which people to reach and knowing what they want. It means knowing the customers’ needs and desires, and knowing the best way to solve them. When you take a close look, SEO starts to sound a lot like marketing, which is exactly what it is, but SEO is often viewed at as a technical trade. What many people are hesitant to understand is that SEO is more about producing great marketing in a very competitive atmosphere and less about geeky magic tricks. It requires an understanding of what people want, the unique ways they interact online versus offline, creating an appropriately compelling message, and being able to properly apply technology and mathematics.

SEO is a lot less about programming code and geek stuff than it is about people and psychology.

SEO Meets the Human Factor

The technologies surrounding SEO can help a lot, and increased website traffic is a great thing. I certainly love watching big numbers. I know that big numbers of website visitors will always impress my clients. They really want to see those new visitor statistics, because that is something they understand. What they have a harder time focusing on is that if those numbers do not inspire the conversion of lookers into buyers, or convert their brief message into a lasting one, most of the value is lost.

With any marketing message, there is a right group and a wrong group to deliver it to. It is easy to assume that if somebody performs a given search, they are the right audience for you. This is not always as simple as it seems, and often leads to spending a lot of time and money learning hard lessons. Taking a stronger approach to researching your market reminds me of something my father often advised, which is to “measure twice and cut once.”

Focusing on delivering the right message and presenting that message to the right people leads to higher conversion rates. The research to affect this result is in the top two most important roles of a search engine optimizer, second to getting out of bed.

Getting the research right is what tells us how to reach the right audience and what they will respond to favorably. It gives us the information we need to convert website visitors from lookers into buyers. Secondarily, it tells us how to bring more website traffic based on what people are searching for. Yes, bringing the people is secondary to knowing what they will want once they get there. Why should this concept be so difficult for smart people to grasp? Perhaps it is because they are blindsided by a lot of technical talk and SEO lies.

Educating a client on the importance of increasing conversion by producing a better message based on proper research may sound like an excuse to overlook the traffic numbers, right? This is not the case. More traffic is relatively simple to achieve, when you are actually providing high value based on good research.

The fascination with big numbers has created a culture of promoting valueless junk on the Internet aimed only at bloated traffic numbers. As the importance of traffic volume over traffic value grew roots early, many businesses overlooked doing the things that actually produce revenue. This misjudgment has lead many companies to underestimate the value of the Internet for their business growth. They may have hired SEO services which produced a huge volume of traffic, but then when it did not convert to revenue for the company, they lost faith. More often, they find that the SEO either did not really understand their role, or did not make a stand against the client’s preconceptions of the SEO being just a tech job. It is easy to see how these things could make a company stop trying.

Improving SEO Conversion Means Great Marketing

What can you do to convert more website traffic from lookers into buyers? This is an old question that every good marketer faces. The best answer is usually in finding the right audience. It is always easier to sell a product or service if you are selling to the right audience.

It is commonly accepted that good search engine optimizers who have done their research will know how to get more links by providing useful and compelling content. This will create a lot of website traffic, but that does not always mean the money train is coming down the track. If they are trying to sell tractor tires to race car drivers, they may gain a lot of website traffic, but they will probably have a hard time selling tires.

Good SEO also know, which I suspect a lot of people do not realize about the business function of SEO, is that they must produce reasons for those website visitors to take action and convert into something valuable to the website owner. This may mean a sale, a sales lead, a subscriber, or whatever it is that provides value and purpose to the effort. The first step is knowing who those visitors are and what will compel them to take action. The common tragedy is to get the traffic and then try to figure out why people are not responding.

Traffic quality is an area where it seems that many SEO (the good ones) would like to concentrate on more, but they get their hands tied by the client. The client often looks to the SEO primarily for the purpose of driving more traffic, but then neglect the value an experienced SEO has as a marketer and not just as a part of a tech field. This can create a case where conversion is viewed as secondary to a primary goal of traffic, which is totally backward and often a fast track to failure.

What do you think?

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