Internet marketing Archives - Page 13 of 18 by Mark Murnahan

SEO Contracts, SEO Proposals, and SEO Espionage

SEO Contracts Should Not Require a Cryptograph — SEO Should Not Require a Cryptograph

Search engine optimization can be a pretty deceitful field. There are a lot of challenges to the SEO every day which can make us look bad as an industry. SEO is a very lucrative field, which makes it prone to excessive competition and it is frequently a target for fraud. The fraud can happen on both sides; from the SEO, as well as from the client. I have a couple ideas on the topic, and I hope this will benefit you, whether as the SEO or the potential SEO client.

Considering that the SEO professional has to look over his or her shoulder at all times, there should be little wonder why even the best SEO with good abilities and intentions can come off as shady. After all, anybody who feels suspicious all the time can appear suspicious, themselves. This suspicion of SEO services prompted me to question how we must seem to potential customers when they read the SEO contracts, proposals, project scope, retainer agreements, engagement letters, needs analysis, non-disclosure agreements, and etcetera.

Many SEO proposals and SEO contracts that I have read lean toward being a bit ambiguous and one-sided. I am “guilty” of this, too, and I have even heard it from clients in my decade plus in this field. What is sometimes hard to overcome are some of the reasons the SEO contracts are ambiguous … and why sometimes they should be.

What to Include in SEO Proposals

The question of what to include in the SEO proposal is a tough one. I think a lot of SEO must have felt that little pang of uncertainty after they have crafted a brilliant SEO proposal and present it to the prospective client. Some of the questions the SEO may ponder are whether the prospective client is just using it to try and implement the proposed work internally, using the SEO proposal to shop around, or even stealing the brilliant work to provide the proposal to their shady SEO who was too lazy or incompetent to do the research themselves. I suspect that every good SEO is cheated at least once.

How much can you include in the SEO proposal before the client thinks they can implement it themselves (which seldom works well for them), and how little can you include in the SEO proposal, yet still convey a high value? There should be a balance, but my approach has often been to just put all the cards on the table and give them the gold. The problem here is that so many people view SEO as a science (see “Search Engine Optimization (SEO) – Art or Science?“). Clients do not always realize that SEO implementation is not created equally, and there is also an artistic side to SEO. There are many degrees to doing the job right, and even the same strategy implemented by two different SEO will yield different results. After a potential client ends up hanging themselves on that rope you give them, they lose faith in you and even the whole prospect of hiring out SEO services.

The other side of the coin is to show very little strategy in the SEO proposal but provide a lot of proof. In this case, it may look like the SEO strategy is weak and not show enough value. Proof of concept and SEO case studies are fine, but many people cannot relate that into their world due to inherent doubts about SEO.

What to Include in SEO Contracts

A great SEO proposal must be backed up with a great SEO contract. Putting too much information in the SEO contract can have the same results as with the SEO proposal, but worse, this time you are asking them for a signature and money. Leaving any ambiguity may look unprofessional or dishonest, but making it too rigid comes with a risk of not being able to provide the right responses the client needs under changing market circumstances. Just imagine the contract that says exactly what the SEO will do, but then you find an instance where market changes say that you should do something different.

The SEO contract can be a deal-breaker, especially if it is going before a board of directors with a bunch of people who do not have a clue about SEO, or marketing at all for that matter. When you have a company filled with a bunch of people doing all they can to be sure they still have a job tomorrow (most companies), the last thing you want is for them to vote something down just because they didn’t understand what they were approving. This applies to small companies and large, and even a one-person company has a “board” of sorts.

Consider What the SEO Contract Represents

Everybody wants to avoid a lawsuit. It may sound too simple, but let’s look at what the SEO contract really represents. It is a contract that says that the customer agrees to pay “x” money in exchange for “y” services. If everything goes just as planned, and everybody involved is on the up and up, the contract should actually be a very useless piece of paper. Looking at it this way, you can see that the contract is mostly in place solely to make everybody comfortable in case it has to go to a court to be upheld. This is the bottom line with a contract. It is really useless as an instrument unless or until it is contested by one party and is brought to a courtroom or mediation.

With the purpose of the contract in mind, it should be easier to prepare your agreements in a way that addresses these basic components of “x” money for “y” service. A lot of the fluff beyond that is mostly there to address irrational fears. Not all of it, but this is the case with much of the content in most of the SEO service contracts I have read.

I have spent a significant amount of money having contracts reviewed and prepared over the years. I recall something one of my attorneys once said when I asked him to review one of the contracts I used for my customers. He said that the contract looks great, but that he could not “bless” the contract, and for that I would need a priest. He went on to say that any contract is only as good as the people signing it or in the worst case, the judge who makes a ruling on it. Looking at it this way, I may suggest that you just be sure to use waterproof ink before you splatter it with holy water.

SEO Espionage is an Irrational Fear

To the SEO: Collaboration between SEO is great, but sometimes the SEO has to know when to watch his or her back. Right? Well, the answer is yes and no. Most of the time the fear is irrational. I know that many SEO have used my work to build upon their services and their knowledge base. They have used my contracts, my proposals, and they have used SEO espionage to take food from my kids’ mouths. Should I concentrate on that, or the fact that I have done my little piece by using integrity and ideas to make the industry stronger?

I place providing value to the industry very high. I have been giving away information and putting my ideas out here on the Internet since the 1990’s and somehow people still pay attention. They flock to things like my very old article on h1 tags, and constantly find me when searching for SEO contracts. Being useful and providing value is a good thing … a very good thing. When you look over your shoulder with fears that somebody will get a leg up on you, it is easy to miss the big picture. There are enough SEO clients out there, and even if somebody takes your prized prospect away, there is always another one better suited to be your client.

A better way to look at it is that if you are working with a good spirit of collaboration between SEO, the whole industry becomes stronger. When the industry becomes stronger, your business becomes stronger. The market for good SEO will never be saturated. Really, pay attention: “The market for good SEO will never be saturated.”

Why SEO Contracts Don’t Matter

If contracts were ever a deal breaker, it should be with the credit card industry. If people actually read everything they agree to by using a credit card, spending habits would surely be a whole lot different, and the credit card industry may not even exist. It is not because they are all that bad, but reading the contract can be a bit scary.

Think about this and tell me if you can relate. I have purchased a lot of things over the years. I love buying stuff! When I think about the things I wanted the most, I recall that I barely even paid attention to the contracts. I already knew that I wanted to buy, I had a pretty good idea of who I was dealing with, and I knew that I would not have the “thing” I wanted until I signed the contract.

An extreme example is when I purchased the house I live in. I went to the closing at about 4:00 p.m. and signed about a squillion contracts by the close of business. I did this with little more than a brief explanation from my real estate agent of what I was signing. If you have ever purchased real estate, you surely know what I mean. Your hand probably got cramped before you were done, right? Now consider whether you read and scrutinized every line of those contracts.

As I consider the people who signed contracts with me over the years, I recall that some of the happiest ones barely even scanned through it. They had an absolute faith in my work, my integrity, and they wanted the help that I can provide them. The ones who got hung up on fine details of the SEO contract simply did not have that faith in me. I had failed them long before it was time to sign the contract.

I hope that you will consider this, whether as a prospective SEO client or the SEO provider. Getting the job right and having a signed contract is really the last thing that should matter. Gaining the client’s trust should never come down to the contract, but rather all of the gains that the SEO contract represents.

SEO Contract Examples

If you would like sample SEO contracts, proposals, or other documents, just leave me your comment here on my blog. Let me know what you think of the matter, and what kind of document you need help with. If I have something I believe will be useful to you, I will post an example here in the comments. If you can provide some input to help others, whether as SEO or client, add your piece. Collaboration is a good thing, and usually a whole lot more useful than coming off as shady to avoid somebody stealing your work.

Are You Too Good at Your Job?

Being too good at your job can damage your vision. What I mean is that when you are too closely involved, it can become easy to miss something that is right under your nose. It seems that a lot of people are their own worst enemy when it comes to their business, and especially as it relates to their marketing. I hear it all the time that a client will hold onto delusions that they know their market inside and out. They blame the industry, their customers, or the economy for problems instead of realizing they have made some mistakes. The truth is that they are often just too closely involved. I am sure you have seen something that you can relate this to, right?

I even feel this way in my job a lot of times. Since I know a lot about Internet marketing and search engine optimization (SEO), I forget that a lot of people are just not so familiar. If you are good at something, it is easy to forget that the world is made up of all types and that the more you specialize, the more you become blinded. Addressing this with clients is an interesting challenge to me, because I frequently provide concrete evidence to show them just how wrong they are and how much business they have been missing. Then I have to present it in a way that does not make them feel stupid for not seeing it and addressing it sooner. People hate feeling stupid, and I don’t always have such a soft hand at pointing things like this out. I am that guy who will tell people what they need to hear rather than candy-coating a turd and telling them what they want to hear. I am a great marketer but because of that, I lack the wasteful schmoozing that some people expect to get when they spend a lot of money. This is my example of being so focused that I don’t see so well. I hope that you can realize it if there are instances like this in your work, too. Recognizing it is a good step in the right direction … I think … or rather, I hope.

It is common to use bad judgment or to be complacent when addressing matters within your own industry. It is why people use the analogies of a cobbler with barefoot children or a plumber with leaky pipes. It is easy to just think we are so good at something that we know how long we can put a task off before things break. It can also be easy to think we are doing all the right things, while we are actually just making things worse. Allow me to share an extreme real life example.

Jeff is Too Good at His Job to be Sick

I am reminded of many years ago when I had a roommate who was a physician. He woke up one morning and he was very sick. He could barely stand up, but of course he didn’t need a doctor. He figured that since his abdomen hurt that he just needed some antacid. He swigged a big dose of about three different over-the-counter antacids and headed to work.

Later that day as he was doing rounds at the hospital, it got worse … a lot worse. I got a call from an old school friend’s mother that evening. It kind of surprised me because I had not spoken to this woman in the prior 15 or more years. She was calling for professional reasons, as she is a nurse who worked with Jeff (the roommate). She called to let me know that while Jeff was at work, he had become so sick that he needed an emergency surgery. His appendix had perforated and he was in really bad shape. He made the mistake of diagnosing himself and it finally took a doctor friend to force him to go to the emergency room where a formal diagnosis was made. His condition was worsening fast, and if not for the intervention, it would have been life-threatening in very short order.

Jeff is a sub-specialist with over 15 years of post-secondary medical training from some of the most prestigious medical schools in the world. He is extremely talented in his field of medicine, but he was just too close to see the problem. I am not a doctor, and even I knew enough to tell him to stop by the emergency department to drink a GI cocktail just to see if the pain went away. If not, it would be a sign of something worse. He didn’t take my tip, nor several coworkers advice throughout the day, and he suffered a lot for it.

Jeff’s instance makes a good example of just being so good at a job or too closely involved to have good judgment. I see business instances similar to this often enough to believe that most people can find a similar oversight in their work.

My work involves a lot of different markets, and I am always thinking about how to best reach my clients’ prospective customers. Not so unlike Jeff, I am my own worst patient. I think a lot of us are this way but we become too blind to recognize it. We get so wrapped up in our respective jobs that we put things off or make costly mistakes.

It is very likely that you are overlooking a lot of potential in your business, too. Recognizing the ailment is an important step to recovery. Don’t be a “Jeff”! Putting things off will often make for a much longer recovery.

Social Media Tactics Without Social Media Strategy Fails

I look around the Internet and see a lot of social media tactics without any overall strategy. It often leaves me shaking my head when I see so-called social media marketers who offer nothing but setting up a couple of social media accounts then find a handful of people for their client to spout advertisements to. Maybe they even offer to do the spouting, but often without a real sound plan. It leaves little wonder why so many people are left to question the usefulness of social media in their business. It is a sad fact for many companies, but it can be fixed.

For the purpose of this article, let us look at the words tactic and strategy like the military does. A military tactic is an action that is implemented by a group of no larger than a division. A strategy addresses the planned outcome of the entire military operation. In social media terms, one way to look at a tactic is sending tweets on Twitter, while a strategy addresses how those tweets fit into the overall business plan and marketing objectives.

I suppose it should not be surprising that many people do not understand the difference between a social media tactic and a social media strategy. After all, most of the people implementing social media today are not marketers by trade, nor have a significant stake in the outcome. Many will say that they are marketers, but most really are not. They are technicians of marketing tools, but not practitioners of the trade. If this insults you, it shouldn’t. It is not saying that the receptionist who was put in charge of tweeting is any less important, or that the guy in accounting who created the last ad campaign is any less valuable as an accountant. We all have our own skill sets, and just because it is popular, you can still be cool if you are not a marketer.

Social Media Tactics Examples

I witness many social media consultants who promote setting up Twitter and Facebook accounts, fancying up the profile pages, and helping customers to find followers or fans. Sadly, this is about as useful as a hammer without a carpenter. These tactics are just creating tools, and without a strategy … an actual understanding of what to do next and why, companies are often left to receive terrible results and disappointment. A tactic without any function or objective in place is only useful on a very short term basis, and that is if they have luck on their side.

A common tactic I see is the social media consultant who tries very hard to reach a lot of people with entertaining messages like a funny video, a joke, or inspirational quote. They tell their clients to be fun, interesting, and engaging. They promote making a lot of friends by being themselves and making it personal. This is all just fine and dandy, but it is only a tactic. In the end, you may have a lot of people who like you but still lose a lot of time and money. The overall strategy of this social media tactic is that if you have a bunch of friends and they like you, it will be easier to sneak in your advertisement now and then and get your friends to help you spread it to the world. The problem is, these are only tactics, and there is really not a sound strategy. Friends are great, and we can all benefit from having more friends. I love the friends I meet via social media. I met my wife back in 2000 using social media. All the friends are fantastic, but those friends alone are not likely to come running make your mortgage payments. You need more to your strategy than this.

In an upcoming article I will show actual statistics which I have compiled regarding the effectiveness of tactics in contrast to strategy, but for now I want you to think about strategy more in terms of short and long-term objectives, and how you can improve yours.

Social Media Strategy: A Plan for Success

Let’s just say that you have a bunch of people following you on Twitter and a squillion fans on your Facebook Page. What are you going to do with that? Will you provide something that nobody else is doing? Do you have a strategy that is sustainable beyond the next Facebook update?

Let us use a restaurant as an example. If you have a restaurant, will you blast out your specials every day and hope people come to see you, then perhaps just keep lowering your sale price until this tactic begins to work? I hope that you don’t think that is a useful strategy. Try to think of strategy more like this: Create a contest among waiters to see which one will have more customers tag your restaurant in a Facebook photo or upload a picture of their good time with your awesome waiter on TwitPic and send it to you as a reply on Twitter. Create a special inauguration party for your latest “Mayor” on Foursquare. Integrate these tactics into an overall strategy to produce a sustainable marketing force of people who love what you do and love to tell their friends. Reward them with something fun, interesting, and preferably delicious. These are things people will remember, and ways to have other people interested, rather than just wasting time with basic advertising tactics.

Even Good Strategy Fails Without Implementation

A good strategy will still not benefit your company without implementation. If you find that you have a handful of tactics without a really solid and productive strategy, stop and take another look. It is not too late to start doing things better, but each day that slips by will mean more money down the drain.

Here is one more example of a strategy. My strategy is to provide something useful. I want to give you something you did not get elsewhere. I want to give you something valuable that you can use today and receive benefit. Using this strategy, a small portion of my readers contact me when they are ready to create and implement a strategy using tactics that work.

What Do People Want and Where Do You Fit In?

Knowing what people want is an important part of effective marketing. Knowing where you fit into the customer’s plan is critical to success. It is not a simple one-answer question and it requires a close look at what people want, why they want it, and how you can help them get more of those things they want. Knowing where you are in this big picture is often difficult, because you are on the inside and trying to find a view from the outside. I want to offer you some help.

Note that this is not a matter of fitting your product or service into what you think people want, but what they actually want.

Humans Are Highly Evolved and Sophisticated Creatures

We humans are highly evolved. We think differently than most animals. We think differently enough that we have sometimes even become arrogant about it. We think we can fight what is in our nature, and that we are totally in control. We even came up with a word to make instinct seem more evolved, and we called it “emotion”. Emotion is what drives us to many of the choices we make, whether we like it or not. Emotions bring us closer to our friends, emotions cause us to argue with our friends, and emotions help us to find the right mate. Wait, but couldn’t the same things be said of instinct? Instincts drive us to be with others like us, instincts cause us to compete and fight within our packs, instincts are what make this mate or that mate right for us, and instincts are what drive us to buy things. Seriously, emotions are synonymous with instincts, and I make this point because we cannot fight our instincts. If I tell you that you cannot fight your emotions, I may reach some of you, but when I put it in terms of the lion with the biggest mane, it is because I want you guys to hear me, too.

Let us just consider, for a moment, that we are each hunters and gatherers. Like it or not, that’s where I am going with this. If I am a better hunter and gatherer, I will be rewarded. OK lions, that means I will have the best den, the best mate, and the best and most delicious gazelle. If you do not believe me on this, take a look at statistics on divorce. When a lion has a broken ankle, (not providing well) the mate (male or female … because ladies, you really are the ones who rock my blog) is far more likely to kick you out of the den or at very least to the other side of the den until you can show them the gazelle. I hope we are clear on this, because I want to tell you a little more about instincts and why some things sell so much better than others.

We have all heard that “sex sells”, but have you really looked deeper into why sex sells?

Why Does Sex Sell? Because People Instinctively Want Sex!

There are very basic non-sexy reasons that sex sells, and the sooner you realize it, the better. Aside from finding something to eat, there is not a single more instinct-driven action in our world than to pass along our genetics and keep our species alive. Without sex, nobody would be here and reading my blog. Yes, like it or not, your mother and father had sex … probably a lot.

People beat around the bush about the topic, and it is taboo for some people which makes it even more desirable. We avoid talking to grandmother about it, but let’s face it: sex sells. It sells news, it sells products, and it sells hope … in numbers that nothing else can compete with … not even close! There is no need for you to be shy when I tell you that sex sells, because grandmother is not watching. Even if grandmother was watching, she could probably tell you a good thing or two about sex. I know, it seems impossible, right?

In case you have any doubts on this topic, let us consider how you feel about the words mastectomy, castration, hormone disorder, or erectile dysfunction. I don’t mean just clinically, but how they affect people. These are some of the most frightening things that can happen to a human being. Castration is often considered one of the most cruel and unusual punishments possible, and in case you have not noticed, plastic surgery (namely fake boobs) is a pretty profitable field. On top of that, “erectile dysfunction” could easily be the overriding view of our life and time if we were dug up by anthropologists in a couple thousand years.

When a company embraces a market directive of not only the fact that sex sells, but how they can position themselves such that others are instinctively driven to their product, they win! They have the biggest profit margins and they have the biggest market, and all because they give us what we want. Just look at Calvin Klein as an example of this. Have you ever purchased one of their products or had sex with somebody who did? They offer jeans to make butts look better, scents to make people smell sexier, but really, above all, they market to instincts. They are not conning you, but rather simply understand what people want and they know how to deliver it.

So you may ask “what of other markets”. Instinct holds answers there, too. If you are a successful plumber, instincts tell us that backed up sewage is not healthy and that we should call you. If you are a successful restaurant, instincts tell us that your food will make us more satisfied than the others. If you are a successful car dealer, instincts tell us that you have a better way for us to go out to hunt and gather. As crazy as it may seem to you, even the seemingly least desirable or ridiculous things you may ever purchase are there because somebody had a better way to appeal to your instincts (emotions).

How Can I Harness Instincts?

Since you read this far, you are probably wondering just how you can harness instincts to explain how very valuable and useful your products or services are. The good news is that it is not as ugly or difficult as you have probably imagined. It takes a careful look at what you do and how it really fits into things that people want and need. Knowing where you are in this big picture is usually pretty hard, because you are on the inside and seeking a view from the outside.

My tip is to realize where and what you are. Be aware of yourself and why you do the things you do. It is a huge step to understanding where you fit in the pack and how you can help the rest of the pack survive stronger than without you. When the pack is stronger because of what you do, you become a success.

From my standpoint, I realized a long time ago that I do things because I am a lion with huge claws and teeth, and I know why I do things. There are instinctual reasons that I ride a motorcycle that is ten feet long and why I purchase amazing items. In my case, I want sex … just like nearly everybody else.

How this works into the pack and makes my pack stronger is that I help them to do the same. I help people to earn more money, which helps them to have more of the things that they want. I help people to find where they fit into the pack. I hope that I have helped you. If you need more help and want to grow your pack, just ask me.

Will Exposure to Thousands More People Help Your Business?

The answer to this question is not always yes. Here is an even better question for you to consider. Will presenting an appealing message to thousands more of the right people who are interested in your products or services be beneficial to your business? Maybe your answer is “no”, but I really doubt that.

There are a lot of questions to be answered about reaching a targeted audience that is important to your business. There is a lot of fear of failure and loss. Sometimes I think the people who doubt potential for increasing business using the Internet the most are often convinced that it only happens for the lucky ones. I have good news for you. You have the luck of the Irish on your side today, and they don’t call me “Murnahan” for being French.

Tough Marketing Questions for Many People

Marketing is a scary thing to a lot of people. I mean, it all seems so speculative, right? Maybe you think it seems like a bunch of guesswork, and some people just get lucky.

Marketing is not so speculative at all. This is not like rolling dice on a craps table and gambling with your company’s money, except for the newcomers to the marketing industry who are trying to earn as they learn. There is a lot of math and science at work. Doing it right sometimes just means making proper calculations. On the other hand, the message you deliver requires marketing creativity, but even creativity is not as speculative as you may imagine. There really are a lot of safeguards in proper marketing, and it does not need to be risky.

The truth is that there are a lot of people who just don’t hit the mark. They don’t get the marketing right the first time, and that opens a floodgate of fears and apprehension. It begs some tough marketing questions for many people. Some of the hardest questions running through people’s minds are as follows:

“Is it really likely that I can reach thousands more people interested in what I offer”
“How much will it really help my business?”
“How much it will cost?”

These are troubling questions that hold a lot of people back from the much more important considerations of what happens if you do nothing, or keep doing the things that do not work. I will offer you some answers to each of these. Please pay attention.

Now Seriously, Would Exposure to Thousands More People Help Your Business?

When you hear something like this it is really easy to assume that it is just hype, or that it will not be worth the expense, right? Often, it truly is just hype, but it is true that there really are thousands of potential customers out there. If you have the right message, at the right time, and deliver it properly, those can be your customers. This is not a myth, and it is not a unicorn hunting expedition. It takes some well crafted effort to achieve, but it really is not all that hard to gain huge amounts of new business with proper Internet marketing.

Is it really likely that I can reach thousands more people interested in what I offer?

Are there really thousands more people out there on the Internet who are interested in what you have to offer? Yes, people have actually even been successful selling dog poop online! Is it likely to reach the right audience with a proper marketing plan? Yes, but a weak plan with little effort will just disappoint you, again.

You can rest assured that there are not very many of the tens of thousands of readers that come to my blog each month who are seeking tips for knitting pajamas. They come because they want ideas, and they want to know what I know about SEO, social media, and other Internet marketing topics. Now what percentage of Internet users do you think are really interested in marketing? Seriously, this isn’t the most fun you ever had. Most people try to ignore marketing until the competition destroys their business. Don’t you think some people will be interested in what you have to offer, too?

How much will it really help my business?

Here is one of those easy questions to answer with math. You know how much each customer is worth to your business, right? You know how much you spend to acquire each customer, right? With this information and other vital data, it is pretty easy to calculate the actual gain to your business. If you do not have solid numbers, you really need marketing help more than you realize.

I understand that you hear all of the talk about the Internet being like the big California Gold Rush of 1848. You are surely hit by hundreds of Internet marketers trying to sell you SEO snake oil or proposing that you will make millions of dollars using nothing but Twitter or Facebook. Yes, most of these offers are crap, and easy to see through.

Now let’s stop being silly and answer this serious question. If it is true that you can realistically reach a targeted audience of thousands more people with an interest in what you offer, wouldn’t it be absolutely absurd to ignore it? Here is the answer: Yes, it would be absolutely absurd, and the scary cost is that your competitor will probably reach the people you missed. Question answered? Yes, I think so.

How much will it cost?

If you see marketing as a net loss, you are really not getting the point of it at all. Perhaps you have just tried all the wrong things and you are tired of trying.

If you think of Internet marketing as an investment in your business, you are on the right track. Like an investment, you must consider how much you want to gain. The consideration of a well thought out and effective marketing plan should be more along the lines of how much money you can get your hands on to do the one thing that will grow your business more than anything else. When people ask me the question of cost before any considerations of the objectives and directives involved, I tell them “You had better bring your lunch money.” This is for two reasons. First, because the more you put into marketing, the more you get out of it. Second, because I have a whole lot to teach this person about how marketing really works.

I have written many articles on the topic of Internet marketing and development cost. Here are a couple of them that you may find interesting:

One More Question!

Oh yes, I already asked you this one, but now it is time for your answer. Will presenting an appealing message to thousands more of the right people who are interested in your products or services be beneficial to your business? I ask this, because it is what makes my telephones ring. It is what I do for my clients. This is not a rhetorical question. Find me here if you want more answers.