Business in General Archives - Page 22 of 25 by Mark Murnahan

10 Really Good Reasons to Blog

You and I know good reasons to blog. Hundreds of millions of bloggers know good reasons to blog. It still amazes me when I find people who really do not understand all of the very important reasons why individuals and companies write blogs and comment on blogs, often. Maybe you don’t write a blog, and you just enjoy reading them and adding your comments, or maybe you are a full time super-blogger. In either case, it never hurts to review some of the basics. Here is a list of ten really good reasons to blog. I invite you to add to this list in my blog’s comments … as it should be.

Reason to Blog Number One:

Blogs Give More Than They Take

Blogs provide value to readers, and if they don’t, they will not have readers. Blogs normally have valuable information to offer, and differ greatly from typical static Websites that are more focused on one-way communication and sales copy. They open conversations and welcome people to answer questions, ask questions, and become more familiar with you, your ideas, your brand, and your product. Blogs are commonly produced in the spirit of creating good information that people can use and appreciate. This often creates a valuable shift in thinking for both the blog author and the reader.

Reason to Blog Number Two:

Static Pages Are Like Old Newspapers!

A static Website is like a newspaper, while a blog is a subscription. What do you do with a newspaper after you read it? You don’t toss the subscription out, but you will toss out the pages you’ve already read.

The contents of a static Website are far less likely to be discussed and even less likely to be re-blogged and linked to by others. A static Website is far less likely to make sense or be found at Blog Catalog, Technorati, Reddit, Digg, StumbleUpon, Mixx, and etcetera.

Promoting a boring old static Website is like an advertisement, whereas a blog is like a conversation that is enhanced by others’ input. Do you want to converse about your interests or hang a sign and hope for the best?

Reason to Blog Number Three:

Google Wants to Find You!

Google and other search engines want to find you. It is their job to know everything there is to know about every industry, every person, every question, and every answer. Having information about every possible topic is a basis for their industry. Blogs make it far easier for them to find this information. If you think this is a myth, just ask yourself why the stuff running through your head is not streaming to Google in near-real-time. Mine is. From the time I publish this article to the time it is indexed in Google, I will likely not even make it to the coffee pot. The last blog post I wrote was there, and listed on the first page of Google for “How to Sell SEO” in under six minutes. That is not always the way it goes, but then, it is for people who put forth the effort to do so. Now, highly competitive SEO is a pretty “bouncy” thing in Google, but I can assure you it will do well, just as many articles I wrote 8-10 years ago have. For example, just do a search for “h1 tags” on Google and I can assure you I am in the top two results with an article at YourNew.com that I wrote well over five years ago. Once you create good content that sticks, it is worth the time it took to create it. There are thousands of people reading things that I wrote a decade ago, and each article adds to that collection. That is the power of a blog. Now, if you are thinking about blogging, think of it like this: If you want a shade tree in your yard, when is the best time to plant it?

*Note: This blog post was indexed on Google in under 15 minutes!*

Reason to Blog Number Four:

Time Builds Trust

A wildly popular blog post may be just the gas you need to fuel your business, but that is being shortsighted. I have created things that gave me a huge return on investment, and quickly, but don’t count on that. When you think of reasons to blog, branding should be enough to push you over the tipping point. Just consider these lines, and tell me if you recognize them:

You deserve a break today!
Have a _______ and a smile.
Don’t squeeze the _______!
When _______ talks, people listen.

If you have not been under a rock for the past thirty years, you know at least a couple of these. It is because they are branded. It took these brands hundreds of millions, and in some cases billions of dollars to build their name. A good lesson to take from these successes is in consistently being visible.

You will probably not build a name like these with a blog alone, but it is your next best alternative to the decades of work and billions of dollars noted above.

Reason to Blog Number Five:

Your Competition Has Been Blogging for Years

An important reason to blog is that if you are not doing it, you are missing out. You may not think you are missing huge business from it, but over time, it can and will affect your market share.

I look at it from a standpoint of longevity, as anybody in business should. It is easy to think that the impact it has today is small, but that is often not the case. I explained the search engine optimization benefits of blogging, and the branding benefits of blogging. You surely cannot imagine that your competition is doing it just to throw time and money away, right?

Reason to Blog Number Six:

Blogging is Fun!

Blogging can be great fun. I would not expect most people to have as much fun blogging as I do, but something is better than nothing. I know it may seem like it is time consuming or hard to know what to say, but I see it like any exercise, and it is easier all the time. I do not spend my days struggling with what to write on my blogs. In fact, I find it quite manageable. That is coming from a guy with a blog for everything from my race team to my catch all blog where I put the goofy stuff that just doesn’t fit anywhere else. I have my video blogs (Qik | YouTube), blogs about each of my books, and blogs about blogs. I have so many to choose from, my biggest challenge is which one I want to create something for today.

Reason to Blog Number Seven:

Blogs Can Teach you A Lot

We each have interests. Whatever interests you, I can assure you there is a blog for that, and an audience for a blog about it. Reading the thoughts of others can be fascinating, and being able to reach into their world with your comments and questions is enlightening. When you don’t find just what you were looking for, it is a good sign that you should be blogging. Whether it is for business or a hobby, blogging about your interests and hearing what others have to say can be very helpful.

If you think that there is not an audience for it, think again. Everything is exciting for somebody, and you may be shocked how many people you will find who think a whole lot like you.

Reason to Blog Number Eight:

Syndicate This!

Syndication is bliss, and RSS is important. Perhaps you are not entirely familiar with RSS feeds, but you have surely heard of them, and received information by way of them, even if you didn’t know it.

I know there are a lot of people who may think that to “subscribe” to a blog sounds kind of tricky. “What? You mean I need a feed reader? Isn’t that what blind people use or something?”

There are many ways that RSS allows people to see a blog, even outside of directly subscribing to the RSS feed. For example, this post will land on my Amazon.com Author Page, GoodReads.com Author Profile, Blog Catalog, Technorati, a long list of others that will receive the “ping”, and a big portion of the huge list of social profiles on the left side of my blog. It is like magic! My RSS feed syndicates this information all over the place.

Just how confused are some people about the importance of RSS feeds as they relate to blogging? Here you go … I have a story for you.

Earlier this evening I was informed by a client that although there is a massively visible prompt to subscribe to her RSS feed or email publication, her clients “will never (REPEAT) never know or understand how to do this.” She was really becoming stressed that people were asking her how to subscribe to her blog’s RSS feed, because they had never used a feed reader before. She still has her email publication, and RSS is just another option now. Mind you, her primary market is an educated and affluent group who can master this, and with both RSS and email, I think she has it covered.

Of course, I had an answer. In fact I had a few answers. Please note that I am not a pansy with my clients, and I will tell them what they need to hear, and not just what they want to hear. I am not a salesman. I am here to help clients do more business and reach more people. Whether they love me or hate me is less concern than whether I reach their objectives, which subsequently makes them love me. My responses included the following statements:

“It seems that your focus is on reaching the ones you are already reaching, but little on the millions of people who subscribe to blogs that you are not reaching.

“… you may come to find that it is a fantastic way to both communicate with ongoing clients, and find those bizarre and gawky millions of people who understand how to subscribe to blogs.”

“One view is not a world view. With over 350,000,000 Facebook users and unknown hundreds of millions of blogs, the picture you paint is one that shows me even more reason you are now blogging. I will not ask you to trust me in your refrigerator, but with regard to this Internet, I require it. What you see is a tiny piece of a much larger picture … Much larger than you have a way of seeing.”

Now what I must point out is that my client had grave concern that her clients were contacting her to figure out how to subscribe to her RSS feed. She also has an email subscription, and now that she has a blog, people are begging for it. Now please, people, tell me how this statement from my client sounds: “So far I have 8 people asking me how to subscribe to the blog. I hope this doesn’t continue at such a high pace. I’ll try to have faith.”

Here is my answer, and I hope you can see it the same way:

“I hope it continues at a much higher pace. Why would you not want people begging to interact with you? You really are looking at things from a (industry) head instead of a business head. Change your perspective and look at how cool it is to have so much more attention to what you are doing. You didn’t even have a blog a few weeks ago, and now you are stressed that people are rushing to find out about it? I think what you have totally failed to see is how tragic it is you didn’t do this years ago.”

I tried to console her with the fact that RSS is only one more way people can choose to interact with her and further syndicate her content. It does not mean email is now obsolete.

Reason to Blog Number Nine:

The Author’s Point of View is Never the Only One

Blogging is not all about creating a blog of your own. When I say “reasons to blog” I also mean participating in blogs. The author’s point of view is never the only one. Reading comments and responding to the author and other readers can provide benefit in multiple ways. It can give you varying perspectives. It can introduce you to others with similar interests, and if you write something with a little thought behind it, you may be shocked what comes from it.

Nearly every blog has a place to put your Web address. Whether it goes to your own blog, company Website, Twitter, Facebook, or other address is up to you. I have met some great people who followed a link from a comment I left on a blog and wanted to know more about me. I also do this all the time. I recently found a blog that I enjoy because the blog author replied to my comment on another blog. I followed the link back to her blog and found that she writes about things similar to my recent book, “Living in the Storm”. I like her blog, and I will be back to read it again … and participate.

Sure, I told you that I have a blog for about everything, and that I have a lot of fun blogging. Perhaps most importantly, I participate in other peoples’ blogs. A lot of the fun I have with blogs is in adding my creative commentary on other people’s articles and joining in the communication.

Reason to Blog Number Ten:

It is Your Turn!

What do you have to say about it? This is not rocket surgery. I want to hear your reasons for blogging, and I want your comments on why you comment on blogs. Indulge me! 🙂

Director of Social Media Instrumental in Blunders

“Get to the point!” was my reaction as I read the article from a “social media expert” bragging about this and that, blah blah, “instrumental in”, yada, yada, “leveraged” that, and etcetera.

Attempting to gain respect by adding ambiguous terms or unrecognized titles is losing ground. It has a lot to do with making people feel smaller than you by using bigger words than they do. Do you speak to people that way? Do you speak to friends that way? People like friends.

Welcome to the human era of communications!

As I read the article, it did not take more than a single line to realize I was reading some garbage filled with a bunch of fancy word plays to distract me from any meaning. What do people really get from a bunch of language that sounds like a resume? I can tell you, but if I did, my language may not be as eloquent as this 1990’s throwback hoping to create allure with a bunch of impressive blather. Do not get me wrong, my linguistics are fine. I can do that, too. I have authored countless marketing articles over the past two decades and three books just this year. I can blow you away with a bunch of word plays, but will you admire my work more if I do?

I am not going to say that you should curse like a sailor and use a bunch of slang, but if you are writing to general public like it is your resume, don’t bother. They probably wrote that same line of junk in their resume, too. If they didn’t, then they likely have a better job than you, and if they did, they have probably held their job for a while.

Maybe it is just me, but I get a little tired of false impressions and a lack of the human aspects in communication. Sure, the “experts” will tell you that if you polish it with some glittery words and make it look really shiny that it does make a difference. That was true, way back then, but then is in the past. People want people, and they want real people they can relate to on some level. Some people will still look at the shiny things and go blind and be fooled. Most of us are smarter than that. I know this because I did the research. I know the people. There are still opportunities to puff out your chest and be the “impressive” one whom everybody will linger on your every word. Those days of false impressions with big titles and clever phrases are fading. Being reliable, having integrity, and being human are more important again … as it once was.

My hands are cold from standing outside where I just smoked a cigarette. I printed the particular article I am referencing so that I could pace my driveway where I could smoke and thump my finger on the pages as I read them with disgust, without carrying my laptop around. I am a real guy … a guy with a brain of my own. I guess I just don’t see a whole lot of value in building myself up to gain your respect and admiration. Sure, I know a whole lot more about marketing, the Internet, and Internet marketing than most of my readers. I got that by working in my industry for a very long time. I was here before Al Gore released the Internet to the rest of the world. I was here when yahoo was not “Yahoo! ®” and I remember when RFC 1939 (POP3) was established. I became successful in my industry by working hard and not showering until I learned that new craze called HTML. If I ever need to be a “Director of Social Media, Instrumental in Blunders” in order to impress you … count me out. I am just not that guy. I evolved. If you want your resume written, I can send you to some swell writers, but I wouldn’t suggest using it as your marketing “hook”.

History is repeating itself, as we knew it would. The people who came up with terms like “instrumental in leveraging” and “received awards for” without telling you that the award was given by their mother are greats in history. They are right up there with the piano keyboard necktie and the Delorean automobile, which both get a lot of chuckles. Maybe that fashion will return, but for now, it is a whole lot more acceptable to just say it clearly and stop trying to impress everybody. Be yourself! Then you can come have a beer and a cigarette with me.

If you have ever felt as if you are not in their league because of the words they so cleverly crafted, do not be fooled! They are probably the ones writing their resume and “seeking a fulfilling opportunity”, which really means they want a job that pays them to be somebody completely different than what it said on their resume.

Tell Me About Your “Fantastic Opportunity”

It seems that I am presented with another “fantastic opportunity” nearly every minute of my day. I receive “opportunities” by email, Twitter, Facebook, telephone, fax, Skype, postal mail, and face-to-face. The most popular way these opportunities seem to spread is by way of social media.

Since there are so many people out there sharing their latest “fantastic opportunity”, I figured my readers may want to share theirs. Before you get me wrong and assume that I am only being a smartass, I am sincerely open to hear what you have to say. Sure, your opportunity will probably not interest me in the least, and may not interest most of my readers. All the same, I am offering you this chance to share your “fantastic opportunity”. Somebody may love your idea … who knows? Plus, maybe this will give you some practice in how to present your idea with greater impact. Try to impress me … try something new … give me your best shot! If you have something to share, let me be your sounding board. Add your comments here!

I really am open for opportunity. I seek the positive side of most everything. The biggest problem I find is in the method of presentation. I mean, who really enjoys sifting through a bunch of totally irrelevant opportunities? I am sure that some people do, but I really only look for things that pertain to my interests in some way. For example, if you present an opportunity that will benefit my present business interests as a Web hosting CEO, social media consultant, and book author, I will read it and you will hear from me!

If your opportunity sounds similar to the message below … I am not interested. Maybe somebody is interested, but it is like nails on a chalkboard to me. Of course, my opinion is not the only one here.

“You only have to share this fantastic opportunity with three friends. Yeah, that is right, just three friends who will set you up for life with a huge mansion, fancy cars, fine food, world travel, and a better looking mate than the one you’ve got!”

I am just not an MLM kind of guy, but they are out there and they read my blog. To me, most things that sound like this are opportunities to part with more of my hard-earned money in trade for hope that I can find three friends to build up hype and make the same pitch to. I care about my friends too much for this kind of “opportunity”.

I am asking for your enlightenment. This may sound just a little bit snarky but with all of this opportunity, maybe I am the guy who just doesn’t quite “get it” yet. If you have a message that needs to be shared, I want to give you an opportunity to share it right here on my blog. This is your chance to reach others, and in a way that it is invited. Add your comments here!

Then maybe if you reach enough people, you can send me one fewer email or one fewer tweet about how much money people are making with your latest fantastic opportunity.

Once you have your presentation polished and ready to go, talk to me about targeting the message to the right recipients.

Are Twitter Users as Dumb as I Suspect?

Yes, I really do think that many Twitter users are about as intelligent as the rocks that line the bottom of a fish aquarium. Do I think I am better than them? Oh, if I have to go into that, I will just piss you off and show what an arrogant, annoying, and “better-than-you” person I really am. If you really want the truth, I may have to write another book just to explain how much smarter and better I really am. Hmm? I think I will get to work on that one right away, in fact. This is not because it will sell tons of copies, but just so I can get it off my chest and so that I can continue with more self-righteous Twitter use.

WOW! You must think I am biting the hand that feeds me. After all, I wrote a book about Twitter, I have spent a lot of time masterfully deceiving all of those Twitter minions and collecting their precious dollars to further implement my evil plot to take over the world. *Mwah haa haa haa* laughs the evil scientist of social media. “I will exact my revenge upon you and you will now do as I say.” Oh, yes, that is me … the evil social media scientist, plotting my revenge and sucking up your precious nickels-and-dimes-per-book royalties to fund my massive takeover of all things that once existed in your mind. You have no mind now, and your thoughts belong to me.

OK, a little less drama may be in order. Something that I added in that silly little book was “The Antagonist”. What I did not have time to include as I rushed through my semi-masterful plot to take over the planet was that many Twitter users love to argue and mince words to prove that they are right and you are wrong. There you have it … Twitter sucks. Every Twitter user knows it all, and even if they do not, they will bitch and moan to their friends until you give up and let them have their glory.

Am I kidding you? Yes, partially, but not entirely. I encountered a response just moments ago that embodied the minced words and drama of social media. I sent a message with a lot of meaning behind it, and it was met with an unsupported and negative comment from a Twitter user whom I always kind of saw as positive. This time, it was not. I direct messaged him to ask for clarification. I even stated that his message seemed much unlike himself, because I had always considered him a more positive and upbeat person. He asked his users to chastise me because I had replied to him in a direct (private) message asking for clarification. He claimed that he had tried to keep it private but apparently since I made a general statement that I had an antagonist (no names given) that I would like to invite for a live video Webcast, his stupid little boy gloves were off. I wish he had taken me up on that Webcast. The amazing thing was that the only private message I received from him was a single word, and I quote “Yup.” Well now, that was insightful, right?

The dumbness goes on … A few days ago, I held a video Webcast, as I always do on Friday nights, which allowed for others to join in and turn on their Webcam to participate in fun and social discussions. A woman came in and started extolling her greatness and stated that she had received a million unique visitors to a given tweet. She then overran the whole Webcast with her recommendations of who we should all follow, and blabbed on for a long time about some crap. This was a Webcast that I have hosted for a long time, and I never met this egotistical loudmouth in my life. While this happened, I was receiving private messages asking why I had not cut her video feed off. Yeah, a million unique visitors from one Twitter message … try again! I think I saw that same thing once, but that was after I bumped my head REALLY hard and then I woke up. She was purportedly a friend of a friend, so I tried to avoid confrontation. *Damn dumb Mark.*

Of course, I waved the bullshit flag on her million unique visitors statement, and she back-pedaled to say that a million people could have seen it. Oh yeah, but that was only if they gave a damn about her blah blah blah about yada yada yada. The craziness came in when she started throwing ultimatums to others that if they did not unfollow me that she would block them or whatever such crap. I had a lot of people telling me that it was a huge drama for her, and for her minions. One of them just keeps on begging people to unfollow me for disrespecting her by asking her to leave. It seems funny how his continued defense of her and expected offense to me could get him anywhere he wants to be in life. Note to that dude: “She will still not get naked with you, Chump.”

To all of this, I have to say “Who gives a damn?” I mean, really, if you do not like me, if you think that I am out there to put an endangered spotted owl between a couple pieces of bread for lunch while I make my excursion to go club baby seals and hunt whales while throwing out matches to light forest fires on my way to the “Ruin the World” convention … click your unfollow button and create a better life! You deserve it … really, even if I do not!

To those who seek joy in arguments and take their win from promoting negativity, you really need my latest book! It is titled “Living in the Storm” and it is available for sale TODAY. Get your life straight and stop nagging others for things that really do not matter to your own life. Heck, if you are so desperate for something to do, maybe you should feed your mind instead of only feeding your egotism. Twitter is not your bitching board for showing how screwed up and cynical you are. It has much more positive uses.

One last note for those Twitter knuckleheads: If I am such an awful influence, why do they keep putting stuff like this about me out there on the Internet?

So You Know Everything About Twitter, Right?

I have been honored to be in the presence of many amazing Twitter users who know how to keep up with the massive data flow. They know how to keep up with advanced Twitter searches so they always know what is happening in the world, or even just in their neighborhood. They know how to create groups that allow them to keep a close watch on everything their friends have to say on Twitter. They even know how to reach out and meet people like them, and to gain introductions to other people they will enjoy knowing. They know the principles I explained in the video below, talking about how and why relationship building is important. I have been honored to meet many of these people, and I enjoy their friendship.

Wouldn’t It Be Great if Everybody Knew What You Know?

I love communicating with my friends all around the world. We have shared amazing times together. We often share a lot of interesting information, personal stories, happy times, and we are the people who count on each other when we need a pick-me-up or some help to reach the right people. Some of us help with each others’ business pursuits, and some of us open our hearts to share our life’s story. All together, it makes an amazing mix of people … each learning from the mixing pot of Twitter and social media. My amazement of social media still leaves me with the question: “Wouldn’t it be great if everybody knew what you know?”

It is often really challenging to try and help people … especially with trying to help them learn something new. After all, if you try to teach them something, it is sometimes the case that they will take you as the “know it all” or they may just have a really hard time accepting the idea that “You will never know how much you don’t know.”

Do You Know Somebody Who Does Not Know Everything?

I will raise my hand first. I certainly do not know everything. I do, however, know a lot about social media, and I know a lot about Twitter. I spent hundreds of hours and months of my life to author a book about it!

I am seeking your help to find other people, like me, who do not know everything. I am particularly looking for people who do not know everything about Twitter, and people who may benefit from a guide book with a lot of lessons on how Twitter and social media can be more beneficial through understanding it better.

If you are willing to help me find these people, please click here to read a few ways to help. This will not cost you any money, and it could help you in return. I sincerely appreciate you!

In case you have not read my blogs or my new book, click here to see what others have said.

Enjoy my comedy video and I hope you will get a great smile from it!