I took a short break from my blog over the past week. I was very busy with other projects, and it gave me some time to consider why I blog and the benefits I receive from it. While I was away, I thought about some less obvious ways it helps me in my business. Some obvious benefits to a blog are easy to list, in fact, here are 10 really good reasons to blog. I want to share a couple additional benefits I consider to be extremely important, and perhaps you can relate to these as well. If you have a blog, I want you to think about those ways it benefits you and how you can further harness those benefits. If you do not have a blog or you are not blogging enough, I want to give you positive encouragement and help you recognize reasons you should.
Blogging as a Thought Portfolio
I want more business, and I know a lot of people feel the same way. In my case, I do not just want more business … I want better business. Blogging helps me to achieve this, because it allows my potential clients to have a better understanding of my work as a marketing guy. It allows people to know a whole lot about what I do and how I do it, before they even pick up the phone and call me. It provides excellent proof that I really know what I am doing with SEO, social media, and other Internet marketing topics. Here is my blog archive. It is like a window to my mind as it relates to my work. The people who spend a lot of time here before they call me are always better clients, because they already know we will make a good fit. That means better business, and not just more business.
Think about how blogging could benefit you in this way. Regardless of your industry, being useful to others and showing what you know and how you think can be very attractive to potential customers … the best customers.
Blogging as a Sales Tool
I am not the salesman type. I give great factual data and I let people make decisions based on real information. I like for people to make their own decisions. People who cannot see the benefits of my marketing services without my having to poke and prod them with a big sales pitch do not make good clients for me. If a business relationship begins with a salesperson pushing to convince somebody to buy, you can bet there will be a lot of hassle down the road.
I realized a long time ago that chatting somebody’s ear off to sell them something they are unsure of is about the last thing I could ever hope to do for a living. I think I would rather be a professional house mover, and with this body, I don’t see that happening.
Even when people email me or call me, I can often either reference something I already produced on my blog or give them an article to read about the given topic. Having so many of my thoughts and ideas laid out on my blog and indexed nicely by Google makes an invaluable tool when I need to answer a question for somebody. Just having written the information also makes it easier for me to have words to answer the question.
Give it some thought about how your blog or other website may be an excellent sales tool beyond just those nameless and faceless people on the Internet. You may find a blog to be extremely useful, because it already says all the things you want to say, and can prevent a lot of wasted breath. In my case, I find that if somebody is not willing to do some recommended reading about what I offer, they are probably not too serious about doing business with me anyway.
Other Blogging Benefits and Tools
Blogging holds extremely high value when it comes to search engine optimization (SEO) and it is at the core of good social media marketing. If you feel that you just don’t have the time for it, by all means, hire it out. If you feel that blogging is not important or does not have a benefit in store for you, reading the following articles will surely convince you otherwise. I am confident that there is information in these past articles on my blog that will provide value to you and help your business pursuits. Take a moment and find out for yourself.
10 Really Good Reasons to Blog If you think blogging is just for geeks or those with extra time on their hands, think again! If you ever wondered if you should be blogging, or why to continue blogging, this list will give you very strong reasons.
Blogging Improves Intelligence and Here is Proof! Blogging can increase your business intelligence, expand your creativity, provide you with a better perspective on the intelligence around you, and more. Much relies on how you use it, and I am here to help you get smarter, so stop scanning and start reading!
Twitter is Useful but Blogging is Better This article shows a statistical analysis of how blogging provides more value than any single social media effort alone.
6 Essential Blogging Tools for Non-Bloggers and Bloggers Even if you are just a casual reader, I want to give you some really useful pieces of information to help you receive more benefit from blogs and to make the information more manageable. These will not take a lot of time to implement, and it will be worth the time you spend.
The Truth According to MurnahanIn today’s marketplace with all the desperate static on the Internet, it seems that honesty is hard to find. I can give you instances like the guy I found claiming to be an Internet marketer for over 25 years; the liars telling you that more followers on Twitter will make you money; or the many search engine submission jokers with pink ponies for sale. I can list instances of lies, deception, and fraud in Internet marketers all day long. I have heard Internet marketing described as “the last refuge of sleazy,? get-rich-quick scumbags too slimy to sell used cars.” and I agree with that statement.
The fact is that I am not here to sell you anything. Only a small fraction … and I mean a tiny number of the people who will read this can afford my services or care enough about their company to build a business the way I do it. I want their money, and not yours. Just relax, my hand is not reaching for your pocket.
This article will possibly bore you to tears, but at least you cannot say I never gave you something. I am going to give you some harsh truth about Internet marketing. For those who choose to brave the truth, my work here is worth my effort.
If you smell one whiff of typical Internet marketing “bullshit perfume” in what I will tell you, just turn the page and don’t bother coming back. I want to tell you how to truly achieve success in a market, and I am not going to lead you wrong. If you don’t come back, at least I know that you are not serious about doing the right things for the right reasons. That shame is on you.
You can chock this up as just another blog post from an Internet marketing guy trying to seem revolutionary, or you can drop what you are doing and listen to the truth. The truth of how I truly, factually, and without lies, have earned millions of dollars for myself and my clients using the Internet … and how much I hate the directions my industry has taken. You may not want to read all of this, because it will not spell out a glorious pink pony ride to success or the convincing unicorn hunting expedition that other Internet marketing and SEO people hit you with every day, like this Johnny Come Lately Internet Marketing Parody video.
I made a late night coffee run with a friend who reminded me how much truly spectacular marketing takes benevolence, persistence, honesty, integrity, intelligence, and marketing talent. It really requires a whole lot of other “magical” secrets that the huge wave of Internet marketing “experts” will try to sell you, but the piece I want to focus on here is truth about Internet marketing. Not the kind of truth you may expect, and not the kind of truth you may want to stick around and endure. I am offering the real deal. I want to give you the honesty about Internet marketing that you may be missing, and help to set you in a better direction.
So, you want the truth about Internet marketing. This will require you to read, and against all forces of outside persuasion, to pay attention to what I tell you. Only a desperate need to rush and read the next ineffective ideas of how to improve website traffic and reach more people to sell your stuff to should tear you away from this. I understand, there is a lot of that bad Internet marketing out there, and it all seems very tempting. If you are under time constraints to get rich today, go ahead, you probably have something more important to do. If you must go, just get lost … this is a story of truth in Internet marketing that I am telling, and not a ploy to help you get rich fast or to get you to buy my stuff.
Oooh, look … there is something shiny over there … *blinking advertisement* … you should click and check that out. Really, go ahead, you are not going to hurt my feelings. That is the way of the Internet. Click away, because you may get massively rich with that very next click. That seems to be the popular message these days.
OK, since you are still with me, and if you can shut out the temptation to go see the next message on Twitter or the next thing your friends on Facebook just did, sit there until you finish this.
I am going to give you a tip. I am going to tell you why and how it takes more than all those Internet marketing lies people will lead you to believe, and why I drink more coffee and smoke more cigarettes than the average person. It is so that I can be consistently alert and useful in my SEO and Internet marketing career. I know work … I know real work, and what it really takes to earn millions of dollars in Internet marketing, for myself and for my clients. No, not the crap you see in most marketer’s arsenal of fakeness … the real deal. I have walked a high and narrow path with hell on each side and I have battled business alligators until I found the swamp plug. I have endured insane work schedules and taken the risks that wives hate their husbands to take. I even released a book titled “Living in the Storm” to share what it takes to become successful. I wrote it as a man who dropped out of school at fifteen years of age and owned successful companies before many of my classmates finished their schooling. I have also been there to wave goodbye to a half a million dollars in fine cars when I decided that I could not justify my six digit per year second job as a race car driver. The truth is that I have walked along the highest steps in the top percentile money earners worldwide, and I have also looked in the cupboard and found nothing but peas and pancake mix and found a way to make a fantastic meal of it to get there. If you want lies and you want to find a shortcut, at least be ready to live as hard as that successful dropout kid I have grown up to be. That is a bit of truth about what it actually takes to be a success. You have to be ready and willing to make sacrifices, and be ready to work hard … or pay somebody who has been willing to make those sacrifices for you, and learned the truth about Internet marketing.
For your own sake, if you think it is easy to have Picasso hang on your wall, walk across a rug worth more than the $50,000+ desk you write blogs at, or ride a motorcycle that cost more than your first two homes combined … go ahead and read from those Internet marketers who know an easier way than I did, because it took me to my knees more than once to have those things. Go ahead and suck it all up and believe them, but don’t come to me to fix what they mess up for your business. Also, don’t blame my industry for your being too naive and getting conned into something stupid. Now, if you are ready to work hard and stop chasing unicorns long enough to learn something useful about Internet marketing, keep reading.
I am going to give you a piece of truth about Internet marketing, social media, and SEO that you can confirm. Here you go:
Internet Marketing Success Requires Hard Work
If there is no sacrifice, it probably will not work. Otherwise, everybody else would be doing it, and then the market would no longer be so great … kind of like the market for good SEO and Internet marketing. Instead of selling real services with real marketing strategies that work, the majority of Internet marketers are all trying to sell you some crap about how you can get it all and have it all just by sitting there at your keyboard adding up your money. They are lying to you. Go back and read my blog to see if I am telling you the truth. Just go and read the last few days, few weeks, or few months of my work of telling the truth about Internet marketing.
Maybe you think that due diligence will take too much of your time and you may just miss that next click from a Twitter friend or you may not catch that link that will make you filthy stinking rich. What it may save you is a whole lot of wasted time and money spent on Internet marketing with the wrong agenda. Let me remind you that I am not here to sell you anything. What I want from you is enough of your time to stop believing in all the unicorn chasers and static makers, enough to put them out of business. Then, perhaps without all the suspicion and static making the Internet deaf with something worthless to sell, we can all benefit. We can start looking forward to a world where people can see through the clouds and build their businesses the right way again, instead of getting scammed out of more money and then looking at the whole Internet as a failure.
Let’s face it, good marketing that brings loyal customers is trickier than ever. It gets harder and takes more creative marketing to be heard above the rumble of bottom-feeding Internet marketers who want you to believe that you will get what you want and will not have to make big sacrifices. You have probably heard somewhere that if it sounds too good to be true, it probably is. Yeah, well it seems that a lot of people overlook that sensible statement as soon as they switch on their computer.
As I visited with my friend late last night, I gave him a fantastic rendition of many things he could do to effectively build his business and reach all the right people. He and I both know that I would never sell him anything for money. The things we brainstorm together are the best kind of honesty, and without any awkward agenda. He is a long-time technology guy, like me, and he strongly agreed to everything I said. If he disagrees, he is a close enough friend to be extremely stubborn. As it was, it was one of those light bulb moments for him, and he quite frankly flattered me with his attentiveness to my ideas. I shed light on his marketing thinking, and I feel really great about that.
We had one of those conversations where we came up with some brilliant business ideas for his company, but he kept trying to switch it around and focus me on how to improve my company. He complained about how I constantly have great ways to help monetize other people’s ideas, but yet, I will overlook the best direction in my own business. He called me a “cobbler with barefoot children”, and I had to agree. He really nagged me about how hard I work for others, and the sacrifices I make to build their success. It is not the easiest thing for me to hear, because I actually know he is right. He is one of the closest friends in my life, and when he kept trying to focus me on how little I try to maximize my own company, I had to internalize it. It kind of stings to feel my shortcomings, just as it does for most people. It is not because I don’t have the talent or the drive. I guess it is just because I am really focused on what I do. I make people more successful in their business. That is my job, and it is something I am passionate about.
So, my plan for following up on Mike’s urge to focus on my own business is not just for my own benefit, but to benefit others as well. My intent is to inform people that as long as there is static in my industry, it hurts us all. As long as people keep believing that it will be easy and not take serious efforts and make sacrifices to build their business, I have done us both a disservice.
Internet marketers who will tell you the truth and the ones who are just out of your reach are the ones you listen to. You know that you probably cannot afford their services anyway, so they really are not a threat to you. You nod your head as you read their blogs, and it all makes very good sense. Then you walk away from it and try to trust an industry of thieves to implement it cheaper, or try to do it yourself. If this rings any bells for you, please take a step back and look at your motivations. Take a moment to decide if you have the persistence to do things better than before. Take the time to use the sincere honesty that you will find here at my blog and those of a few other industry leaders. Use it … don’t just try and hold onto that hope in the back of your mind that there really is a simple way to win.
The truth about Internet marketing as I know it is that I have to keep turning away companies who want and need my help, but they have wildly misguided ideas of what it really takes to be successful. I am tired of watching so many people suffer from the belief that it should all be so easy and that anybody can do the job. These are the same companies who come back to me after they get the shirt ripped off their back and can no longer afford to implement the best solution to their needs. I think it is a damn shame.
Maybe if I tell you the truth that you didn’t want to hear, we can all be more successful tomorrow than today. The truth is that I am seeking one new client … just one, and it probably is not you. I have turned away a lot of people in the process of seeking that one new client. Maybe in exchange for some truthful and useful articles about Internet marketing, you can help me find that one new client. Maybe you can help to clean up my industry and remind people that there is no pink pony ride to success.
Perhaps you know a business person who wants to do it right and is not afraid to start seeing the truth. If you know somebody who needs to impress their board members or investors with more profit, please pass them my name. If you know somebody who can make serious sacrifices to make their business more profitable, please pass them my name. I only want one, so it would be hard to call me a big threat.
If you know somebody being conned with the vision of easy and cheap success, please help them to know the truth about Internet marketing, too. It is going to take a lot more work than most people are ready to withstand.
Who is Your Google Target?Have you ever taken a moment to consider what people are really looking for when they come to your website? Of course you have, right? Maybe you have tried some keyword research tools and done your best to discover as many lateral keywords as you can possibly optimize. What may be surprising is how many customers you are missing, and the relatively simple reasons why. I want to give you some Google website marketing ideas for how to improve your website traffic, and optimize the traffic you already have.
Let’s take a look at two types of website traffic that come from a Google search. I will call them “first-search” and “second-search” website traffic. Both are important, but most companies are too focused on one to even recognize the other. Their loss may be your gain!
Website Visitors Google What They Want!
I see a lot of companies scramble to be found in a Google search for what they sell, without enough consideration for the real reasons people are searching. I wish I had a dollar for every time somebody told me “we are in Google” and they think that is what matters. They may even be well ranked in Google for their product or service, and still be missing a huge number of potential sales. This often happens because much of their website traffic is from second-search users (I will explain in a moment) and competitors searching to check out the competition. I don’t know about you, but in a lot of industries, the competition is not the best target customer. Now, that is not true for every industry, because other SEO and Internet marketers are good clients for me (SEOs see “How To Market SEO and Vertical Internet Marketing“). I actually want to be a great resource to my “competition”, but for most people wanting to improve website traffic, the competition is not their best target.
Improve Website Traffic Through First Search Not Second Search
What is this “first search” and “second search” thing that I am writing about? An important Internet marketing factor that a lot of people do not measure or understand is that many people who search for something perform multiple types of searches. I will just give two main categories to explain this. I will call them “first-search” and “second-search”.
First-Search Website Traffic: First-search traffic comes when people search for what they want. If their toe hurts, they may search for “big blister on toe” as a first search. It helps them get direction. They want to know what to do with that big blister, and maybe what caused it. They are researching. They are not quite sure yet just what they want or need, but they are trying to find their way. Once they know their way and learn the industry-popular terminology and can refine a search, then they will use a second-search approach to filter through the available solutions.
Second-Search Website Traffic: If you are a podiatrist (foot doctor), you may feel that it is just great that they can find you when they search for a podiatrist, but what if you caught them in the first search? Wouldn’t it be more likely that if they found you in the first-search category that they will see you as a greater authority when they discover you again in the second-search? Then, once they figure out they need a podiatrist you will be a more likely choice to help them. Doesn’t this seem like a great idea to be an authority in both searches? Of course that makes sense, but do you think you are accomplishing the task? For most people, the answer is no. This includes your competitors.
Increased website traffic and better Google rankings are not the only things that matter. I could go into the topics of search conversion (getting more people to click on your website once they find you in Google listings) and website conversion (getting more people to take action once they are on your website). Those are both great topics for other articles, but what I want you to think about here is how to improve website traffic by answering people’s problems. In order to solve their problem, you will have to look at the core of your business. What do you do? I don’t mean looking at it as “practicing podiatry” but rather “we help people with sore toes who want something to help toe pain.”
As you notice the heading of this page states, “Google Website Marketing: How to Improve Website Traffic” and that is what I am here to tell you. “Google website marketing” is my example of first-search traffic, and it reaches my equivalent of a person with a sore toe. Once they learn more about my industry-specific terminology, they refine their search to compare solutions. For example, “reasons to blog” or “compare SEO” may be second-search considerations, because now they have a better feel for what they need.
Improve Website Traffic by Knowing Your Return Visitors
There is often a huge disparity between what a company hopes people will search for and what actually creates more business. I find that for many companies, even when they know what people search for, they often only mimic the competition by targeting the second-search users. They know that these second-search users become customers, but often ignore whether they are actually returning visitors who found them previously. Any business should target people who search for their product … the actual things that they sell. It just makes sense. What is too commonly missed is the website visitors who are actually returning first-search users, or otherwise knowing where they have been before they came to you. They may have been highly influenced long before the search term that you recognize as important. Imagine the value in knowing what they looked for the first time and honing in on those search terms. All of this is measurable, but many people just overlook the importance.
If you analyze your web server logs, your Google analytics, or other website analytics tool to find what people search for when they find your website for the first time and match it with the returning traffic, it may surprise you. Sometimes a better target is to reach people searching for the solution to a problem. Then, if you do not make them a customer in the first-search, you can be there for the second-search when they want to compare you to the competition. Analyzing your website traffic logs and giving close attention to returning website visitors can tell you a lot about what drives people to buy from you. If you are not paying attention and taking appropriate actions, you will miss a whole lot of customers.
A Real-Life First-Search and Second-Search Example
Many people find my websites for things like “compare SEO“, “lateral keywords“, “h1 tags“, and “Google SEO Starter Guide“. I rank nicely in searches for the things I do. However, I often find that some of my best clients came from first searches that were less industry-oriented, but then returned to my website as a result of a much more sophisticated search that shows they have done their homework. Reaching these readers in the first-search phase and repeatedly being there through their learning process is invaluable to me. Monitoring for these trends is important.
Maybe you rank nicely for your industry terms, too, but it is sometimes not the things that you do or sell that your best buyers will initially find you for in a Google search. If you improve your first-search exposure, you may find it a lot easier to reach the second-search buyers.
Excerpts or Full Articles: A Grizzly QuestionBlogging and SEO (being found in search engines) go hand in hand. If you have read more than a couple of my articles, you know that I am a strong proponent of blogging. Blogging is a huge asset to anybody wanting to be more visible to the public, and so it should not be taken lightly. If you do not have a blog, be sure to read “10 Really Good Reasons to Blog“.
Blogging comes with a lot of choices, and those choices include whether to truncate your blog posts and show excerpts on the home page, or to include full articles. Let us consider these options.
Truncated Blog Excerpts vs. Full Articles
As you may notice, I have opted to truncate the blog articles on my home page. Until this weekend, my blog has always included full length articles on my home page, archives, tags, and categories, but I decided to try something different. I will tell you a couple of pros and cons to the decision. I will talk a bit geek for some people here, but I will circle back around to something human that everybody can clearly grasp.
How Do You Like Your Blog? (My Blog Too!)
When I looked at the option of using blog excerpts on the home page, I thought of readers first. Perhaps you have had to make this judgment call as well. Sure, I see what other bloggers do, but I seldom do things just because somebody else does it. Well, except for smoking … the cool kids smoked so I fell into that trap. When it comes to writing a blog, I like to believe I can do something original. Please tell me you didn’t already read this somewhere else. There simply is not a solid rule for this, because bloggers have different styles … millions of different styles.
I tried to be deliberate in my decision making. I tried to think of everything, and I crossed my fingers hoping it will not explode in my face on Monday when you see this, or in the future, after my decision kicks in with more readers. I considered website performance issues such as page load times, average article length, length to truncate the excerpts, search engine indexing, and others. I will be happy to share my thoughts on these matters and l how I addressed them if you ask me.
From a reader standpoint, I know that you do not want to wait around for a page to load. Nobody wants to wait … even for me. Crazy thinking, I know. I considered how it may affect existing search engine rankings, because my home page ranks very well for anything I write. I considered a long list of other technology issues, but I mostly considered you, the reader.
How do you want my blog to work? After all, I am writing this for you as much as for me. I do not just write this to be stagnant and without public attention. Without readers and potential clients who actually take action on my blog, I will have a pretty hard time explaining to my wife why our kids are eating so much cake instead of other kid food (my wife is a totally amazing cake decorator, by the way). Cake does not make a great diet in the long run … believe me, I tried. I like eating grilled animals, and she does not make that kind of cakes. I have to buy my animals the hard way, so I need to find readers with action running through their veins and ready to push the marketing go button. That means I have to reach about 30 squillion of you before one reader takes their business to the next level with my services. I cannot do that alone, and I cannot do it with a mediocre blog … and neither can you. So I had to take this pretty seriously.
Blog Excerpt Pros and Cons
Something I knew going into this is that by truncating my blog posts and using short excerpts on the home page instead of full articles, I would be increasing the number of blog posts showing right upfront. This means people can scan through things easier to find what they want to read, and then click on it if it looks interesting to them. A couple of thoughts on this were that it should look interesting, and even quicker than before. I would have to try and set the hook with new readers sooner than ever with just a short excerpt. People don’t like to click around to find what they want to read … they want it right now. The three click rule is written in the laws of Internet statistics (I should add that to my 11 Important Internet Marketing Laws article). We “Web Geeks” know the rule of three clicks, and we know that readers will go *poof* like Cinderella’s carriage at midnight if we ask for a fourth click. I also had to consider that a massive number of people enter through pages other than my home page. I had to know where they enter, and why. I had to analyze their usage and consider the user bounce rate of the home page in relation to other pages, and a whole lot of other great geek almighty blogging factors. I really needed to feel secure about this decision, but I do not want to feel too secure, because it is not my decision as much as it is your decision. If you do not like it, I need to have a quick fist-full of clicks to bring it back to blogging as usual. Even if you do not tell me with comments (which I hope you will), you will still tell me by your usage patterns. Make no mistake … the masses will win this decision, and mine is only one little vote in that decision.
Using excerpts also means more database work to load all the articles, tags, categories, and images. Since I generally try to include just one or two images per post. Using full articles, including one image per post was fine, and I could still load full articles pretty quickly. Increasing the number of posts on my home page means increasing the number of images on the home page, because I wanted each article to be represented with a thumbnail and I would be adding more articles. More images normally means slower pages. At the same time, I had to weigh in the consideration that most of my blog posts are very long. Yes, I have no idea when to shut up most of the time. So maybe I could balance that out, since the text of a typical Murnahan blog post is about long enough to make up for a huge image download.
Another consideration in favor of truncated excerpts in place of full blog articles is reducing possibilities of duplicate content. It is a big problem for a lot of blogs, because the same full article content is on the home page, each individual article, archive pages, tag pages, category pages, and etcetera. I have always done things to help reduce duplicate content issues (search engines don’t like duplicate content) like using a meta “noindex, follow” tag in my archives, blog tags, and category pages. That helps, but I also really wanted to focus on individual articles, so along with implementing excerpts, I reworked my XML sitemap to boost the indexing priority of individual posts and reduce the priority of categories, tags, and archives, which already had “noindex,follow” meta tags in the headers.
Blog Usability Comes First
What I know above all else is that you, the reader is what matters more than anything. I know that if I write information that people can use … the things that they really like, and that other people cannot or did not produce as well as I did … that is what matters. How much does it matter to me, and to blogging in general? It is what makes the big difference in why most SEO fail at link building. Great … no, fantastic website content is what matters more than even the blog structure. If you have great usable content on your side, you can kill grizzly bears with a toothpick and a rubber band.
Grizzly Bear SEO and Pink Ponies for Sale
Just as I was writing this, I was alerted to a very fresh article about grizzly bear SEO writing. The article linked back to a piece that I wrote titled “SEO Directory Submissions and Pink Ponies for Sale“. What?! Yes, this is what makes my SEO world spin, and I do know when people link to my work. It is usefulness and marketing talent that matters more than website structure, alone. Blog structure matters a whole lot for SEO, so do not get me wrong, but the bottom line is usefulness. That means useful in every way, and sometimes that means testing and pushing the envelope.
If you get all the pieces just right, and you give people something useful and interesting, the rest of the SEO factors fall into place divinely. To see what I mean, just brave the wild Internet enough to go and see the grizzly bear article I mentioned, along with my response to the grizzly bear poo and pink ponies offered out there in the SEO marketplace.
Now I ask for your input. What do you think? Do you like the new truncated blog excerpts or full blog articles? Answer me with your comments, or answer me with your actions. Either way, I am paying close attention and I do care. After all, my kids can only eat so much cake!
I Like My Like Button!I added a Facebook Like button to my blog today (at the top of each blog post), and I must say that I like it. I like it very much. So, what does it do and how does it work?
The Facebook Like Button is the fastest and easiest way to share things with Facebook friends to date. It is as fast as if you “Like” something right on Facebook. That is because it actually is on Facebook and uses an iframe. If you like, there is an alternate implementation, but the iframe is just fine for most websites. It requires no additional action from users … no popup, no filling out a Captcha, no adding descriptions. It just takes a single click to “Like” something.
For content producers like me, and there are a squillion of us, it is like a new toy. It takes Facebook to a new level, and should not be overlooked by anybody who cares about reaching people in social media.
