Category: social networking

Social networking is a great way to meet people with common interests and can be very beneficial to SEO and social media marketing efforts as well.

The Best Marketing Strategy Ever!

What Is It That You Want?
What Is It That You Want?

In business, we all want the best marketing strategy ever. What often gets in the way are the tactics, and response to failed tactics, which cloud our strategy. Many companies will go through the motions of tactics such as social media sharing, SEO (search engine optimization), ad buys, and etcetera, and waste a lot of precious resources. Too often, the strategy is just out of reach, yet right under their nose. Going through the motions of tactics will not make it a strategy, regardless of how well you do it.

There are many pieces to a great marketing strategy, and bringing them all together can be tricky. I hope these ideas will inspire you, and help you in a good direction. Before you dismiss any of the points I will make, I want to explain that, although I am a marketer, I am not here to take a single dollar from your pocket. I will also share why I feel qualified to offer this assessment of the best marketing strategy ever. This really is for your benefit, so make no mistake about that.

I have been a marketing guy for my entire adult life. I started my first company just after I left school early at 15, and that was over 22 years ago. Even as a kid, I knew how important marketing would be in my business. I am pretty sure that you know this about your business as well, even when it is hard to implement. It is what puts the butts in the seats for your big show. Since my time as a zit-faced teenager, I have worked on marketing projects ranging from the tiny little spark when a company is at its inception, to the raging inferno that burns it down. I have started and stoked some big fires with my marketing. It took a lot of burning for me to uncover the biggest of all challenges, but here it is … I am going to help you put some fuel on your best marketing strategy.

I will break this down into some digestible segments for you, but be ready to spend some time and effort to discover how this applies to your business. It will be worth it.

Marketing Strategy Begins With Focused Desire

I remember a relatively early time in my business career (at age 15) when my stepfather gave me a book titled “How to Sell Anything to Anybody”. It was written by a Guinness World Record holding salesman named Joe Girard. Joe learned how to sell more cars than any retail car salesman, ever. He did not do this just as a car guy, but rather as a marketing guy. He figured out what people wanted, but before he could do that, he had to know what he wanted. In that book, there is a chapter titled “It All Begins With Want”, and in Joe’s case, it started as a bag of groceries for his family. I still clearly remember his message decades later. How do you like that example of marketing longevity? I still remembered it, even without double-checking it on Google.

This is a critical piece of your best marketing strategy: You must want it! The trouble for many people is how to define “it”. After all, if somebody asks you what you want the most from your work, don’t you stammer for just a moment and have a hard time coming up with something other than the typical cliches like financial security, world peace, happy family, good health, or whatever other first-glance wish that you can come up with?

I think the answer to what you really want is a huge challenge for many people, and many businesses. You are not alone in this dilemma, but in order to get it, you will need to develop a clearly defined answer to this question. It will require confidence, persistence, and moving beyond your comfort zone. It means putting complacence in the past, and pushing your marketing “go” button.

Wanting something and being able to define it is imperative. You must be passionate about it … whatever “it” is for you. You must love what you do, or uncover enough love for it to inspire the important work and sacrifices that will otherwise be neglected.

This brings up a point about professional marketers. An important task of marketing is to look at a company and find their passion. What is it that makes them worthy of their market share? What have they neglected that could make them better? What is missing that will reflect their passion and pass that passion along to the people they hope to gain as customers? What is their best value proposition? The questions relating to market growth are numerous, but they are hard to address without knowing the “want” of an organization and defining an overall purpose.

Marketing Beyond Visibility … Matching the Need

Visibility is the easiest and most common crutch to lean on for most companies in their marketing. In fact, it often surprises me to hear people express a sense of satisfaction in simply being visible. It is important, but when that visibility is not placed well, and with the right message, the visibility alone is not enough to drive responses. You can try to sell me knitting needles all day long, and it will not work.

If you want to develop a fanatical response to your marketing, be sure to make it useful. A great lesson can be taken from the character “Big Weld” from the animated movie “Robots”. Big Weld’s mantra was “Find a need, fill a need.”

Even if your product or service proves to meet all the logic which your research and development has come to embrace, it is not truly useful until the marketing matches the need, and solves the need. You must match your offering to the desires and needs of your purchasers.

You certainly need to make your marketing visible, but visibility is easier than making it useful in a way which resonates with buyers and helps them understand how it will benefit them.

There are a lot of ways to make things visible, and a unique slant on your market can be just the trick. Whether it is presented with humor, tragedy, assistance, or otherwise, making something visible is really not all that hard. It just takes a good look at what people in your market will receive favorably, and what they will have a propensity to act upon.

Branding is massively important, and you should never dismiss the value of high-visibility within your market. Let’s be clear, though, that visibility alone is not the whole strategy. Getting closer to home and looking at yourself can emphasize points about marketing visibility. In this case, I want to point out that I have still not purchased a single Old Spice product even after watching the many humorous videos they have produced. Although they have over 167 million YouTube video views, their website traffic still only ranks a relatively few small notches above the one you are reading right now. Sure, you are more likely to buy deodorant from them than you are from me, but the point is that visibility is not everything. Their visibility alone was not able to put the fire in my veins and make me brand-loyal. The call to action failed. Perhaps they just didn’t reach me at the right time, which further emphasizes that exposure is only one part of a strategy.

Timing and Placing Your Marketing

If I saw the funny Old Spice videos while walking through the deodorant isle in the grocery store, I would probably have a quick sniff to see if I like their product. Actually, I kind of do like their product, and I remember my dad smelling like it. As a kid, I would splash it on just to smell like him. He was my hero, after all.

My wife does all of our shopping. I am really bad at shopping, because I buy into all of the marketing. In fact, my wife dreads sending me to the grocery store, because I always come home with stuff that, according to her, only I would buy. It is ironic, yes? The point is that timing and placement is important. If you want to reach my wife while she is making her shopping list, you need to know where she is, what she is putting on her list, and you need to catch her at the right time, to be sure that she lists your brand name. It must seem wildly complicated, right? Don’t worry, it is not as hard as it sounds.

Success in producing “the best marketing strategy ever” will require some careful market research, but this is an area which is likely a very weak spot for many of your competitors. Research is a significantly underestimated and underutilized area of marketing for many companies. The good news is that if you have your “want” in place, you will find this research much easier to handle. Market research is one of those areas where the sacrifices I mentioned earlier will come into play, because it can take a lot of effort to get it right.

Build in Consistency

An unsustainable marketing strategy can be worse than no strategy at all. A brand message without consistency can create business volume in unpredictable waves, and can also show the competition your weakness.

A consistent and sustainable marketing strategy will create a much steadier upward curve in your business. It will also become far more measurable, giving you the data you need to further grow your market.

Make Your Marketing Actionable

I addressed some requisite factors to the best marketing strategy, but much is lost without measurable action that provides a positive return on your investment. Reflecting back on the earlier topics, let’s consider this: If your “want” is well-defined, it will be easier to uncover the creativity to make your marketing useful and visible, and the fortitude to make it consistent. If you do not shortcut the research, you should really understand how to place your marketing with the right people. The next piece is the action.

What is the action you want? Oh, there I go again with the “want” notion, but I did express that it all starts with want, and it is the basis for all these other things.

You must have an actionable purpose to your marketing strategy. Otherwise, you will have a lot of lost efforts to account for.

Do you want somebody to make a purchase right now, or do you want them to help spread your brand because they think you are great enough to recommend to their friends? Whatever the case, this part should only come after all of the other pieces I have listed are in place. If the rest of the pieces are well-formed and in place, the action should be a natural conclusion. Since you have already given them confidence and reason to take action, be sure that you point out the action you want them to take.

Summary of The Best Marketing Strategy

I have had a lot of recent reflection on what my career in marketing boils down to, and what it has always really been about. I think I have a good answer to the burning question of “the best marketing strategy ever”, and it truly does all begin with what you want. Without focused desire, there is a lot of waste in marketing.

The best marketing strategies will come with a lot of passion. Caring, or lack of caring, is a huge determining factor to business success. I have witnessed it for over two decades, and I am not the only person who has expressed this notion. I would like to share what Gary Vaynerchuck said in his book, “Crush it!” He tells it well in this short video, and I recommend it!

If you do not have the passion, it is best to discover the people who do. That may mean asking people around you, and social media is great for this. It also may mean hiring a marketing professional to help you uncover the passion and guide you through all the other many elements for your best marketing strategy.


Here is another video worth a moment to consider.

Calling the Action

I said that I am not going to take a dollar from your pocket, and I meant it. I recently made a pact with myself to stop providing marketing consulting for clients by mid-2011. This is because I am far more fulfilled by long-term projects which often only come from working with the exclusivity of one company at a time. I simply do not get the same enjoyment by working on the ever-increasing number short-sighted projects thrown at me. I am following my “want” by moving into greater exclusivity and focus in my work. That is what I want, and I am passionate about it.

My only actionable request is that you share this with people who will appreciate it, and let them know that a guy named Murnahan is “for hire” and seeking that one company to feel passionate about enough to create the elements addressed here. I know what I want, and that is to enjoy my work marketing for a company with courage to grow. My passion slants toward the automotive and other gearhead-oriented industries where the people have motor oil in their veins and gasoline in their coffee, like me. I could market feminine hygiene products just fine, but I know what I want, and I know that I will find it.

I hope you will help me to create my best marketing strategy. In return, I am delighted to answer your questions, comments, and your telephone calls. I am always open to your brainstorms. Ring me up any time at *REDACTED DUE TO AGING WEBSITE* (*REDACTED DUE TO AGING WEBSITE*).

I have added very simple links below to help you with my call to action. Please share.

Thank you!

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Say “Hi” … It is a Great Conversation Starter

Hi is Fun ... Try it Out!
Hi is Fun ... Try it Out!


I have been reaching out to some friends today, and it reminds me just how simple, yet valuable, saying “hi” can be. Some days, the networker in me takes over and I make time for just saying “hi” to people.

I often look through my Facebook, Twitter, and LinkedIn connections and seek out their telephone number to call and say hello. It often surprises people that I called them, because in many cases they were just “online acquaintances” prior to my call. When they hear a friendly “hi”, it can break the ice and open the door for a more meaningful and memorable connection.

Sure, you could say that you just don’t have time for it. After all, when you break the barrier between the broadcast effect of social networking and enter a more personal networking space, it takes more time. You may only reach one at a time with “hi”, but isn’t it worth a try?

How important can this be? I am not offering return on investment figures for this, but I can certainly say that it has been beneficial to me in many ways. Sometimes I find that people are really pleased that I took the time to connect by voice, and other times they wonder how I got their number (Tip: A WHOIS search can be very handy). I have often been met with kind questions about how my wife and kids are doing, or about something I recently wrote. However, I have never been met with insult.

Stop Overlooking the Value of “Hi”

“Hi” is a basic essential of networking, and yet it is so easy to neglect when we get busy or rely too heavily on a broadcast mentality. Networking with others and being friendly with a simple “hi” can have some very unexpected benefits. If you don’t believe me, just try it.

I love helping people to find what they are seeking. Whether they are looking for friends, customers, a job, or pink ponies, I try my best to know the right people to refer them to. That is the networker in me, and I have always enjoyed being able to connect people. Of course, that means knowing them, first.

It can be extremely refreshing to reach out to others and learn more about them. It is a great way to learn what motivates them, and that can be very motivating. With an attitude of seeking what they want, and how you can help them find it, you may be surprised how receptive people can be. When it is done without self-seeking, it can create some unexpected results. It can also create some great friendships and business alliances … you never know.

It can all start by saying “hi”.

Try it out, and say “hi” to somebody today.

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How to Comment on Blogs and Why You Should (or Should Not)

Welcome to aWebGuy.com
Welcome to aWebGuy.com

I recently visited with a friend who is pretty aware of technology, but he still feels a bit awkward when it comes to blogs. He spoke of how subscribing, commenting, and joining into a discussion can feel a bit daunting if you are not sure how it all works. When I looked at it from his perspective, I realized how right he was. Perhaps bloggers don’t look at things from a new user perspective as much as we should. We should try harder to be more welcoming of the uninitiated, and that is what I hope to do here.

I am writing this for you, whether you are completely new to blogs, or an experienced blog owner who may have forgotten how lost you felt when you were just figuring this blogging stuff out for the first time. I also want to inspire you with some significant benefits of participating in blogs.

My friend mentioned how some people have their little picture by their name, and wondered how that happens. He really snapped me back to the reality that this whole blogging thing can be a little confusing to “ordinary” people (as opposed to “blog people”, of course). I intend to help clarify some issues of how to participate in blogs, how to find blogs worth discussing, and how it can benefit you even if you are one of those “ordinary” people.

I will begin with the very basics, so if you already know this, I urge you to be reminded that many others do not. If you have your own blog, it is easy to forget all that stuff you have learned about blogs and how they work. Here is a question I have heard more than a couple times:

How Do I Get My Picture to Show Up on Blogs?

I suppose I will begin with that little picture beside peoples’ name. No, it does not mean they are a member of some elite blogging fraternity. Having your own unique picture show up on blogs when you comment is as simple as creating an avatar. More specifically, a “Gravitar” which is a globally recognized avatar image that you can use in more places than a Visa card (that’s a lot).

Gravitar Setup: In order to set up your Gravitar, simply go to Gravitar.com and sign up. You only need to do this once, and it really is easier than you may expect.

There is a benefit to the image, too! A graphic along with your comments can be strongly identifying as people read through comments, and especially at blogs where you plan to return often. People will identify with your avatar faster than by reading the names as they read through comments. If you are interesting to them, they will be looking for your image.

They Want My Email?!

I am probably the most reserved person you ever came across when it comes to giving out my email addresses. In fact, I am borderline obsessive about this. I love having a clean inbox, and I hate when people clutter it with junk. This is especially true with some of my prized email accounts like my very special one that is only seven characters, including dots and the “@” (example: x@xx.xx). Yes, I hate giving out email addresses on websites!

Gravitars are based on the email address or addresses which you specify at Gravitar.com. Most blogs and forums use Gravitars to pull in your avatar, which is why they ask you to enter your email address. Of course, email addresses are also one way that blog administrators can quickly blacklist people who spam their community with useless or offensive comments. This is a good thing … a very good thing.

If it makes you feel any more comfortable about the matter of email, I have a specific email address which I use for commenting on blogs, and I receive no spam at that address at all. I really do feel totally safe on this matter. Additionally, many blogs allow you to use your image from other services like Facebook, Twitter, OpenID, Yahoo! or others, but don’t get flustered. I am getting to that part, and it will be easy … have a little faith.

What About Commenting Systems Like Disqus and Intense Debate

When commenting systems like Disqus and Intense Debate came along, I was really reluctant at first. I liked the good old standard system of entering my name, email address, and website address, adding my comment, and clicking “Submit”. That made sense to me, and it was so simple.

Now let’s have some “whisper time” while I tell you a little secret …

[Mark leans in close and screams into ear:] Disqus and Intense Debate Do Not Require a Signup!

This is the one thing that made me so frustrated when I saw these commenting systems gaining popularity. It appeared that I needed to sign up for more stuff. I already had my Gravitar, and I just wanted to add my two cents to a blog. Why did they make it so darn confusing all of the sudden?!

I am really glad that my buddy brought this to my attention, because I felt the same way. Somehow I had this misconception that because the blog commenting systems allowed me to log in, that I needed to log into something. This is not the case at all. You do not need to set up a new account to use either of these systems. If you want to make a comment on a blog using any of the popular blog commenting systems, you may comment as a “Guest”. You can still add your email, use your Gravitar, and add the link to your website. Let us end that confusion right now, and put a period after it.

The benefits of these systems are numerous, but optional. They allow you to click a button to use your Facebook, Twitter, OpenID, Yahoo! or other profile information, but it goes further. They also let you easily share the blog articles you comment on, along with your comments, across social networks. Sharing is still optional, even if you log in using these services, but there can be great cases for alerting friends on what you are discussing on a blog article and getting their opinions, too.

There is still more benefit! These services also aggregate comments that you make on different blogs into one place where you can go and see replies to your comments, and thus making it easier to respond to them, ask or answer questions, build rapport, build community, and etcetera. They also include profiles that you can use to follow other users’ comments and join in their communities of interest, too. Of course, I cannot give you my login to see all of the goodies, but here is my public Disqus profile which shows comments I make on other blogs which use Disqus.

In my opinion, these are some really useful tools, and more bloggers would probably adopt their use if they, and their readers understood the full benefit and usage. That means ending the confusion surrounding them, but I am trying! I use Disqus commenting system here on this blog. Try it out by adding your comment. It really is as easy as I said.

How to Find Good Blogs

Can you believe how many blogs there are out there on the Internet? There must be a squillion people blogging about everything from A to Z. Finding the good ones which fit your interests can be a lot easier with the right tools. Try a Google blog search (http://blogsearch.google.com/) for things which interest you. Try a Twitter search, and monitor it regularly! Even if you do not have a Twitter account, you can still find a lot of value in the search features. Get creative and try it out at search.twitter.com and be sure to try the advanced search. There are also a lot of blog aggregation services like Blog Catalog and Technorati, along with many which are targeted to specific interests or industries.

A great place to find useful blogs is by paying attention to what people with your same interests or in your career field read. You can often find that out by watching their Twitter, Facebook, Digg, or better yet, go look to see which websites are linking to their website by searching their web address on Open Site Explorer. If they leave comments on blogs, you can bet the links will show up. Just think of all you can do with that information.

Once you find some blogs you like, subscribe to them! You will really not get much benefit from a blog if you make it easier to overlook them. I use Google Reader to subscribe to many RSS feeds, but I subscribe to my favorite blogs by email and by RSS just to be sure I keep in touch with them. If you want to know more about tools to help with blogs, I strongly suggest reading “6 Essential Blogging Tools for Bloggers and Non-Bloggers“.

SEO and Blog Commenting

Why should you participate in blog discussions? Have you ever heard of WiiFM? It means “What’s in it for me?” You want to know the answer of what’s in it for you, right? After all, you are still human, even if you are one of those “blog people” I mentioned.

The benefits of blog commenting are not just as they seem. Certainly there is a strong benefit from a SEO (search engine optimization) standpoint, but let’s not get irritating with that! I will touch on this topic and then move on. If you take this as a suggestion to go out with a hope of leaving meaningless comments on a bunch of blogs to become popular, you will not be popular in the way you like. In fact, I consider it a horrible SEO strategy (but very common) to try and use blog comments to build up your incoming links. Sure, blog comment links can be quite valuable, but without being courteous and useful, you are just peeing down your leg. You will find a much more profound benefit by being useful, and I will explain that.

Think of it this way, if you try to use blog commenting as a tool for SEO, imagine how much greater value you will find if your comments make people like you and want to know you. If they come and read your blog, they may like what you have to say there, too. This is precisely the reason my blog here at aWebGuy.com is listed with a link from every page of a whole lot of blogs in their “Blogroll”. They are also more likely to reference you with a link in one or more of their articles. That seems a lot more valuable to me than the SEO value of links from a few comments I made. Wouldn’t you agree?

NOTE: To all of those who have blessed me with a link in their blogroll, or in an article, I truly appreciate you! I am still planning to add a blogroll here someday. In the meantime, I still try to write something about you whenever I can.

When you comment on a blog and include your URL (website address), it will appear as a link on most blogs. Those links are what search engines use to discover and judge the value of websites. More links means more value, but of course it is not that easy. More of the right links can add huge value. The SEO tactic of seeking blogs with great search engine ranking just to leave worthless comments misses the target in a big way. Just imagine if you said something funny, interesting, useful, or otherwise put your unique spin on a topic. People are more likely to like and respect you, and there is definitely a better chance that they will want to know more about you. I have gained a lot of readers because they saw my comments on another blog and liked my take on things.

An example I recently suggested to a client was to use blogs to learn more about her related industries. She just opened her second Pilates studio in Aventura Florida. We talked about how to book up her new location by looking at who wants or needs her services.

We discovered that golfers can benefit from Pilates. I suggested that she read more blogs about golfing and get to know the community. She also said that equestrian is another area she sees a lot of business. I suggested getting to know the equestrian community in her area. Just reading about these topics, alone, can help her have a better conversation when these people contact her, but also give her a lot better understanding of their needs when it is time to write about these things on her blog. If she choses to comment on topics in these fields with something useful, she could become a lot more valuable to the community. It adds up over time, in a big way. Now, imagine how nice it will be for her if her website lands in the blogroll of a handful of related blogs because they like her input.

Good Blog Commenting

What is a good blog comment? Sometimes it is perfectly fine to add a brief comment just to thank the author, but it is far better to say what you really think. “Thanks, great blog post.” is about generic enough that you may just earn the sugar-free cookie award for being boring. Step it up a notch and ask a question, answer a question, or do something more than look like you are just trying to get a link on their blog. Trust me on this … bloggers are pretty skeptical about those “Thanks, great blog post.” people. There are thousands of people in India (no offense to my Indian friends) who are paid about four dollars a year to sit and add “Thanks, great blog post.” comments to blogs.

You can do better, and it really does make a difference! Doing better usually means that you should slow down and participate. The scan-and-click nature of the Internet leads to a lot of waste. If you actually slow down and give your attention to the blogs you like, and the blogs where you find value, you can create more value for yourself.

I should note that bloggers love comments, and it validates their hard work. It makes sense for it to be really easy and inviting for users to add their input. I would probably have a lot more comments here, but I am just crazy enough to put my toll free telephone number all over my blog. I love having brainstorming calls from friends and strangers. It keeps me sharp. My phone rings … a lot! Since most bloggers probably do not want my telephone bill, a fantastic alternative is comments.

Stop and Read the Comments!

Once you find blogs that you like, be sure to read the comments. Those comments are written by other people who may have similar interests and you may find that you really like them. You may find a connection to your next great customer, friend, supplier, or job. If you do not slow down and pay attention, you will never know. If you don’t leave your comments, they won’t either!

Strongly Suggested Reading:
6 Essential Blogging Tools for Bloggers and Non-Bloggers
10 Really Good Reasons to Blog
5 Common Reasons Blogs Fail

Photo credit to daveandlolo via Flickr

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Social Media Irony: Does Twitter Hate Facebook?

Does Twitter Hate Facebook?
Does Twitter Hate Facebook?

There surely must be some tension between the social media giants, Twitter and Facebook. After all, social media is a fiercely competitive and also very profitable industry. Once in a while, there is a blaring case of irony to make us laugh.

Irony: “… situation in which there is a sharp incongruity or discordance that goes beyond the simple and evident intention of words or actions.” (source: Wikipedia)

Maybe you will not find this as amusing as I do. After all, I laugh at a lot of absurdities that I discover online. Social media is fantastic for a laugh, and I may never get the pictures of people with back-boobs and front-butts out of my head. Yes, that’s right, I said back boobs and front butts. See for yourself at your local Wal Mart store, or follow the humorous links I provided.

NOTE: I know some fine people with back boobs and front butts, but let’s face it Snuggies are cheap, and they could disguise that stuff better than Spandex!

Now back to this social media irony of Facebook and Twitter. We have all heard that we should be using Twitter, right? Anybody in the marketing industry will, at a minimum, recommend reserving your brand name at Twitter.com.

Twitter grew like influenza since 2007, and millions of people flocked to the service to find out what a “tweet” is all about. I must say that it was not without merit, and I have participated quite heartily in the conversation surrounding Twitter.

Long before Twitter … centuries before Twitter (in Internet time, of course) we had Facebook. Facebook really hit the world by storm, and grew to over 500 million users in short order. Do you realize how big 500,000,000 is? It is big … very big!

Obviously, Facebook has a stronghold in the social media industry, but we still cannot overlook Twitter for its complex simplicity. I like Twitter enough that I wrote a book about the service, so this is certainly not a bash on Twitter. It is just an observation.

I also like Facebook, and I can spend hours spying on the lives of nearly everybody I ever knew. Then, of course, there are those many companies who do not even see it coming while I am compiling the information I need in order to crush their business with marketing intelligence that I pick up on Facebook.

A logical and meaningful bash against Facebook is like slapping a hungry grizzly bear with a slab of meat and then hoping I can outrun it. It is one of those things that sounds stupid even when smart people say it. Facebook is a winner in the information age. Knock Facebook if you like, but 500 million kind of speaks for itself.

No, this is not a bashing, but I question how they see each other. What is a good way to open a dialog of speculation on how the two social media giants view the others’ service? Make up your own mind on this (and please share your comments), but to me it seems that a look at each of their usage of the others’ service should say something. What it says could be taken different ways, and I will let you chime in with your thoughts.

Twitter on Facebook

Twitter has a Facebook account with hundreds of thousands of fans. My logical assumption would be that Twitter may actually have something more than 140 characters (the character limit on Twitter) to say to all of those adoring fans. Sure, they have a blog, and of course they have Twitter, but it seems that Facebook is not just “the competition”, and it could serve some great uses for Twitter. It seems that Twitter did not ask for, nor act upon my opinion … or the opinion of the 714,256 people who elected to “Like” them on Facebook. As the image below illustrates, “Twitter has no recent posts.” Surely they have something available if you click on “older posts”, right? No … nothing at all. They signed up for an account and did not use it, just the same way as the overwhelming majority of accounts created on Twitter. Irony? Just wait, because there’s more!

Twitter on Facebook
Twitter on Facebook

Facebook on Twitter

I guess I never really pay much attention to Facebook on Twitter, but they are there, and using the service. When I want to know more about Facebook, I either look at Facebook or find it on one of my favorite Facebook-focused blogs. Facebook really does not need Twitter, but they apparently found value in embracing Twitter as another tool. I commend them on the choice to use Twitter, and it just makes good sense to me.

In contrast to Twitter’s blank Facebook page, Facebook sends updates using Twitter. As illustrated in the image below, Facebook is not a huge user of Twitter, but has sent 683 tweets since their account was created in March 2007.

Facebook on Twitter
Facebook on Twitter

Does Twitter Really Hate Facebook?

I guess it is a stretch to say that Twitter hates Facebook, but it is pretty clear that they do not have anything to say to the people who chose to “Like” their Facebook page. It seems that they could at least try it out and perhaps come out and say “tweet”.

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