I realize upfront that a lot of people do not want to address the topic of the things they neglect to do. It is uncomfortable to think about all the tasks that we forget, or put off until another day. Even the mention of it will probably make a lot of people think I am looking right down my finger at them. Don’t worry, this is not a message of scorn, because you are not the only one who is guilty of that thing you know you should have done but hoped nobody would notice or remember your failure to follow through.
Have you ever been stood up? Maybe it was a date, a business meeting, a telephone call, or many other possible ways that somebody did not follow through with what they told you. Do you remember how that made you feel? I can tell you that it is one way to end up in my recycle bin, and I am not the only one who feels this way.
When people do not follow through on their words, it often becomes a personal matter. It is insulting. It can even strangely cause a sense of shame or guilt for the recipient, with thoughts like “Well, I guess I was not all that important to them.” More often, it will bring about a dismissal of the individual’s words, both past and present. It destroys trust, and in business, that is a tragic fate which often negates even the best marketing efforts.
This topic comes up in my business and personal life once in a while, and the person I discuss it with is my wife. We have operated businesses for decades, and we have each encountered liars, cheats, and thieves on multiple occasions. We have also encountered a lot of people who are not quite classified as horrible, but rather what we call “flakey”. You do not have to look very hard to find flakey people. They are the ones you look at with a cautious eye when they tell you something that will require them to take action beyond the moment at hand.
Losing Influence is Easy
There are a squillion examples of what I call “flakey”. I’ll give you a quick example, but it can be far more subtle. In this example, it is the customer who lost influence and trust. I make this point because it can go both ways, and we each determine our own individual influence which we carry everywhere we go.
My wife and I own a thriving cakes and confections business. Mad Eliza’s Cakes and Confections has become quite a hit in our town, and I have found that cakes are about the easiest thing to sell that I ever brought to market.
Somebody recently placed an order for custom cupcakes from Mad Eliza’s and expressed urgency to pick them up at a specific time on Halloween Day for a party he had scheduled. The time came and went, and that afternoon, my wife rang him on the telephone. He quickly blurted “I’ll call you back in just a minute.” Did he call? No. Did we have some nice Halloween-themed cupcakes to hand out to friends that day? Yes, we did, and people loved them.
Being “flakey” in this case involved a blatant lie, right? Well, probably, but we cannot be so sure. Maybe he was in a terrible accident with a hair dryer and a bathtub. We do not know the whole story, but what we do know is that the lack of follow through took this person down a few notches on our “listening scale”. This guy clearly lost influence. He may not ever need any influence, but what would it look like if I saw him in the waiting room of a friend’s business applying for a job? Stranger things have happened!
With the massive popularity of social media, there is an even more profound importance of doing what you say you will do. People talk about things they find distasteful. Although you may think that lacking the integrity to follow through on simple tasks may not be conversation-worthy, you can bet that if your name comes up, there will be significantly less excitement for somebody to say great things about you. If lack of follow-through becomes a common problem within your company, even with “insignificant” tasks, it can destroy your influence. In more extreme instances, you can end up looking horrible when somebody searches for your company name.
Influence has a lot to do with trust, but influence can also be relatively easy to build if you do what you say you will, even when it seems insignificant to you. Being consistent and always following through with even the “little things” can build up over time.
About a decade ago when my company, YourNew.com, was new, I asked my wife and business partner what made us different. I was trying to distill what would set us apart and make our company great. She had a nearly immediate and very definite answer. She told me “I can sum it up in a single word … Integrity!“ That has always stuck with me, and I think of it every time I tell somebody I will call them back, email something, meet for coffee, or anything else when there is an opportunity to let somebody down by not following through.
I am certainly not a saint, but I try really hard to make a priority of keeping my word, regardless how trivial a matter may seem to me. It may matter a lot to somebody else. I hope that you will try hard, too.
Do you have an example of follow through building your confidence in a person or a brand? Do you have examples of it destroying your confidence? Please share your thoughts.
SEO and Social Media Chicken Poop
I have heard many arguments separating SEO and social media by trying to decypher which is more valuable. Many of the people arguing this point are on one side or the other, and miss the point that they are both tactics which work together toward an overall strategy. Many people also seem to miss the fact that they are largely the same thing.
Here are a few questions that marketers use for producing arguments:
Which is more important … SEO or social media?
Which discipline provides the higher return on investment?
OK, that last one was my own personal interpretation, but seriously … how can people get this so mixed up that they stand in their corner arguing their respective knowledge without coming together in the center and having a big group hug?
SEO opens a lot of doors for companies. Having their greatness spread across the Internet in a way that people will find it when they search for something is extremely productive. People still ask me the question “how will people find my website?” To me, the question seems pretty easy … they will search for it! Having great information on a well prepared website and making it available to search engines is a “no-brainer”. Well, it is a “some-brainer”, because a lot of people still don’t really grasp it. In any case, it is very valuable, and backed up with a lot of facts. It also provides a lot of value to back up your social media marketing endeavors.
Social media is a great way to discover the people who may be interested in searching for you. It is often a proactive approach where you can add yourself to the mix. It is also a great way to learn more about those people who are already searching for you, will be searching for you, or may never search for you but will take a recommendation from others they trust. It also provides a lot of value to your search engine optimization endeavors.
I find that a lot of people get these two fields very confused, both by trying to separate them and by trying to merge them. SEO and social media both have their own unique qualities, but the reality is that trying to separate them is about as easy as picking chicken poop out of your toothpaste.
Both of these areas of Internet marketing are the same in many ways. Search engines use popularity of a website measured by incoming links pointing to the website content as a major factor for ranking. Social media also uses the popularity of website content as a major factor for ranking. What a lot of people fail to realize is how much they both work the same, and they both work in synergy.
I would be pleased to carry on in my typically lengthy way of writing until my brain hurts from extolling the values of these various marketing tools, but I have already done that. After all, have you seen my blog title? It is titled “SEO and Social Media Marketing Blog“ for a reason.
Today, I want you to jump in and help me to explain how both are intertwined yet diverse.
If you can offer a better way to describe the relationship of SEO and social media than to say that it is like trying to pick chicken poop from your toothpaste, I will offer you a kiss full on the mouth. I have nice fresh breath, but I can assure you that I have found a whole lot of “chicken poop in my toothpaste”.
I write a lot about SEO (search engine optimization) and social media marketing. You expect that, and I am here to deliver. What I think a lot of people interested in SEO do not want to face is that SEO is a lot less about tricky technology issues, and a lot more about producing brilliant marketing.
The industry of SEO is ever-changing, but at the same time, many things are constant. For the largest part, the same things that mattered ten years ago still matter today. There have been many technical changes, but the technical aspects of SEO are not as individually important as some people may lead you to believe. The technology is really just a lot of little pieces which we fit together to assist the larger cause.
Early in the industry of SEO it became popular to chase information on the latest tricks to stay a step ahead of the search engines. Although there were cases when this became valuable, it seems pretty convenient that it is also used for confusing customers in order to seem more valuable. Many absurd yet popular myths about SEO such as meta tags still persist, even today.
There is value in understanding the technologies involved, but the truth is often less popular than myths. The truth is that search engine optimization and the value it represents is influenced a lot more by human response than by a computer. Giving people something which holds value to them has always been the most important part of SEO. This is the truth, and it is backed up with numbers.
Providing value to customers is not just a principle of good SEO, but marketing as a whole. When you give people something of value, they are more likely to share it with others. On the Internet, they often share it with links. In SEO, those links are like votes telling the search engines who should sit at the top as the “President”.
The Best SEO Trick Ever: Provide Value to Others
If you adhere to this one solid principle of providing value to others, your marketing will take a positive turn. A trick I have learned through two decades in the marketing business is that sometimes you must give until it hurts. Getting everything you want may not always work on the time frame you have set for yourself. I have often discovered that this challenge simply means that you are either not giving enough value, or you should have started sooner, and with better research.
Transforming a business from good to great is not simple. If it was simple, every business would have great results and everybody would win.
It is popular these days to award medals and ribbons to every kid in the race, but let’s face it … that will not translate well in the business world. We do not all get ribbons and medals.
Making the best of any market means knowing which people to reach and knowing what they want. It means knowing the customers’ needs and desires, and knowing the best way to solve them. When you take a close look, SEO starts to sound a lot like marketing, which is exactly what it is, but SEO is often viewed at as a technical trade. What many people are hesitant to understand is that SEO is more about producing great marketing in a very competitive atmosphere and less about geeky magic tricks. It requires an understanding of what people want, the unique ways they interact online versus offline, creating an appropriately compelling message, and being able to properly apply technology and mathematics.
SEO is a lot less about programming code and geek stuff than it is about people and psychology.
SEO Meets the Human Factor
The technologies surrounding SEO can help a lot, and increased website traffic is a great thing. I certainly love watching big numbers. I know that big numbers of website visitors will always impress my clients. They really want to see those new visitor statistics, because that is something they understand. What they have a harder time focusing on is that if those numbers do not inspire the conversion of lookers into buyers, or convert their brief message into a lasting one, most of the value is lost.
With any marketing message, there is a right group and a wrong group to deliver it to. It is easy to assume that if somebody performs a given search, they are the right audience for you. This is not always as simple as it seems, and often leads to spending a lot of time and money learning hard lessons. Taking a stronger approach to researching your market reminds me of something my father often advised, which is to “measure twice and cut once.”
Focusing on delivering the right message and presenting that message to the right people leads to higher conversion rates. The research to affect this result is in the top two most important roles of a search engine optimizer, second to getting out of bed.
Getting the research right is what tells us how to reach the right audience and what they will respond to favorably. It gives us the information we need to convert website visitors from lookers into buyers. Secondarily, it tells us how to bring more website traffic based on what people are searching for. Yes, bringing the people is secondary to knowing what they will want once they get there. Why should this concept be so difficult for smart people to grasp? Perhaps it is because they are blindsided by a lot of technical talk and SEO lies.
Educating a client on the importance of increasing conversion by producing a better message based on proper research may sound like an excuse to overlook the traffic numbers, right? This is not the case. More traffic is relatively simple to achieve, when you are actually providing high value based on good research.
The fascination with big numbers has created a culture of promoting valueless junk on the Internet aimed only at bloated traffic numbers. As the importance of traffic volume over traffic value grew roots early, many businesses overlooked doing the things that actually produce revenue. This misjudgment has lead many companies to underestimate the value of the Internet for their business growth. They may have hired SEO services which produced a huge volume of traffic, but then when it did not convert to revenue for the company, they lost faith. More often, they find that the SEO either did not really understand their role, or did not make a stand against the client’s preconceptions of the SEO being just a tech job. It is easy to see how these things could make a company stop trying.
Improving SEO Conversion Means Great Marketing
What can you do to convert more website traffic from lookers into buyers? This is an old question that every good marketer faces. The best answer is usually in finding the right audience. It is always easier to sell a product or service if you are selling to the right audience.
It is commonly accepted that good search engine optimizers who have done their research will know how to get more links by providing useful and compelling content. This will create a lot of website traffic, but that does not always mean the money train is coming down the track. If they are trying to sell tractor tires to race car drivers, they may gain a lot of website traffic, but they will probably have a hard time selling tires.
Good SEO also know, which I suspect a lot of people do not realize about the business function of SEO, is that they must produce reasons for those website visitors to take action and convert into something valuable to the website owner. This may mean a sale, a sales lead, a subscriber, or whatever it is that provides value and purpose to the effort. The first step is knowing who those visitors are and what will compel them to take action. The common tragedy is to get the traffic and then try to figure out why people are not responding.
Traffic quality is an area where it seems that many SEO (the good ones) would like to concentrate on more, but they get their hands tied by the client. The client often looks to the SEO primarily for the purpose of driving more traffic, but then neglect the value an experienced SEO has as a marketer and not just as a part of a tech field. This can create a case where conversion is viewed as secondary to a primary goal of traffic, which is totally backward and often a fast track to failure.
I find that for a lot of people, Facebook marketing consists of creating a Facebook page (or worse, a Facebook profile) and gathering a few “fans” who will give them just enough inspiration to feel they are being productive. They will put the Facebook “f” on their website in order to appear more modern, and keep their fingers crossed hoping that somehow Facebook will increase their profits.
There is a lot of confusion about Facebook, and especially for small businesses. However, small business is not alone, and unleashing the real value of marketing using Facebook is elusive for many companies. Efforts are often just enough to keep the person signing the checks on board for another 30 days for more trial and error. Poor planning and lack of measurement are commonplace in social media marketing, but that is not an effective way to run a marketing campaign.
Facebook marketing is often looked at with an eye toward “trying it out” and keeping the risk low. It is challenging for many people to accept, but the risk should go down the more you put into it.
Facebook can be a great place to market your business. If performed well, it can also help you to gather a lot of really useful data to help your business outside of the Facebook platform. Let’s unwrap a true sense of how a Facebook marketing campaign could look. This is the dramatically abbreviated version, of course. I will break this down into steps as follows:
Skip around as you like. Some of this is for the novice, while some of it is less novice. In any case, I hope that you will find it to be useful information.
There is a lot that you can do with a Facebook page. Of course, note that I said “page” and not “profile”. There is a huge difference between a Facebook page and a Facebook profile. More companies are figuring this out every day as their profiles are being deleted for breaking Facebook’s policy regarding using profiles for business.
Name your page well, fill out every field in the Facebook page setup, and seed it with enough information that your earliest fans will know why they should “Like” it other than just because you said they should.
Tip: While creating your Facebook page, roll these few words around in your head: inviting, interesting, creative, unique, different, informational, entertaining, humorous … or whatever will be attractive to the audience you seek.
Optional: If you have a good FBML (Facebook Markup Language) programmer and a designer worth a hoot, it will help. This is not critical, but can be very useful.
The step of customer modeling is skipped so often that there should be little wonder why most Facebook marketing fails miserably. Lack of proper customer modeling is a cause for many marketing endeavors to fail, but this is especially true in the current world where “everybody is a marketer” as witnessed in abundance on Facebook. A large segment of Facebook marketing is not performed by a marketing professional, but rather a business owner or somebody with limited marketing experience.
One of the tragic pieces of information missing for the average person trying their hand at Facebook marketing is that marketing does not just mean shotgun blast advertising. To get the most out of marketing, we need to know answers to questions of who, what, where, when, why, and how. We need to reach the right people or we waste credibility.
I don’t care how great your hamster skin purses are, I am not in the market. Marketing those purses to me is a huge waste of time.
Customer modeling involves creativity, analytic thinking, and data. If you do not have the data to tell you who, what, where, when, how, and why people will respond to your marketing, you need to create it. Without knowing how to reach the right people with the right information, you may as well skip all the rest, because your time and money will largely be wasted. Worse yet, it can damage your brand value.
Think of how much you enjoy receiving badly targeted advertising for things you would never purchase and then consider how much people will enjoy it coming from you.
Fortunately, there are reliable ways to get your hands on this data you so badly need. If you are certain that you already have a good handle on customer modeling, move on to the next step. If not, don’t worry, I will get back to this, so move to the next step anyway.
An easy first approach to promoting a Facebook page is to suggest it to all of your Facebook friends. Sure, that makes sense, and if they actually like you, there is a better chance they will “Like” your page. This is fine, and I recommend it, but often not a really good target demographic for your business. Besides, don’t all of your friends already know what you do for a living?
A common hope is that you will have something so brilliant and earth-shaking that some of those friends will buy from you, and when their friends see that they “Like” your Facebook page, that it will spread massively and the whole population of Facebook will come swarming and buy everything you offer for sale. Yes, that sounds awesome, right? Rub a lamp! It does not work this way, and if you tried it, you probably already know this is the case.
Your Facebook friends, although surely a great group of people, are often not as passionate about what you sell as you are.
An effective alternative is to use carefully targeted Facebook advertising to reach a specific audience. I am going to provide an example of how to reach specific people, and also how to use the information you gain from it.
Mark’s Example: Let’s say I am trying to sell Smart Slate interactive whiteboards. No, I do not sell these, and I have no stake in the market. I chose this, because I wrote about it as another example a while back. This is just an example to explain targeting using Facebook advertising to build a better marketing strategy.
What do I know about the Smart Slate market off the top of my head? I know that they are used in a lot of classrooms. I also know that schools have a hard time budgeting for them. I actually know this because my kids’ school has had fundraisers to buy them. So, in this case, I may want to test my Facebook ads with teachers and other school related interests. Why do I want to connect with teachers? I will explain that more in Step Four.
Since I am only going to sell these items in a specific region, I only want to target specific areas. I could choose to target anything from a worldwide audience to only my specific city. For the example, I will use my state of Kansas, and the surrounding states of Nebraska, Missouri, Colorado, Oklahoma. Now, in order to target teachers in my target area, I will go to create an ad on Facebook and see what kind of a target I can come up with. It will look something like this screenshot:
Notice that this brings the selected audience down in size but it is still far from being targeted. It still leaves me with 8,578,280 people age 18 and older who live in Kansas, Nebraska, Missouri, Oklahoma or Colorado. That is far too broad, and it could look like selling hamster skin purses at a college fraternity party. I am not out to waste time and money. I want more customers.
Next, I will set some demographic details. In this example, I will target young teachers who may be more interested in technology, so I am using 30-40 year old college graduates who have specified interests in their Facebook profiles as follows: teaching; teacher; elementary teacher; teaching resources; or teachers. Note that Facebook helped me by suggesting interests. Here is what it looks like:
Now I have an estimated reach of 44,480 people who live in Kansas, Nebraska, Missouri, Oklahoma or Colorado between the ages of 30 and 40 who graduated from college and like teaching, teacher, elementary teacher, teaching resources or teachers. This is looking better, but there is still a lot of potential for fine-tuning. This simply gives me a starting point for one of several ads I may want to use for testing my audience. In other test ads, I may want to broaden or narrow the age range and condense or expand my target based on demographics.
Once I have run the ads for a couple weeks, I will want to give careful attention to who responded. Facebook will report this information to me, and tell me what other common interests my responding test audience have. Who knows, I may find that a lot of my respondents also love hamster skin purses. If so, you can bet I am going to use that information in my other marketing efforts, as well as how I address my new pals on my Facebook page. I will use this information in my blogging and search engine optimization, as well as other online and offline efforts.
Do you remember that customer modeling that I mentioned? Information like this is what helps you to understand your model customer and stop wasting time and marketing dollars.
Facebook advertising is not where you will make a squillion sales and is not the entire campaign. It is just one tactic within the overall strategy of the campaign (see “Social Media Tactics Without Social Media Strategy Fails“).
Facebook ads are often best used for building brand awareness and bringing in those Facebook fans who will “Like” your page so that you can communicate with them. I said communicate … not just promote your latest special or badger them with flavorless advertisements. Provide them with value in whatever way you can. This is another step, and I will get to it, but mark my words: “Provide them with value!”
Something really great about Facebook advertising is the potential for segmentation. You can target an audience based on very specific interests that they have expressed with their “Likes and Interests”. This is not guesswork, and the segmentation possibilities are quite useful.
This is tricky for a lot of people. What are the keys to making awesomeness? A lot of it comes with experience. Awesomeness requires continual effort, so it should not be seen as just a quick fix. Marketing talent is not just inherited. It takes practice and patience.
In the case of my example in Step Three of reaching teachers with a message about Smart Slates, I want to learn from them. I want them to teach me their challenges, and learn how I can help them to afford my products. I want to learn what they have found useful about the products. I want to hear their success stories of school fundraisers which worked well. I want to help other teachers to find better ways to get my products into their classrooms. If I do this well, and if I am really useful to them, I will have a lot better chance of selling more Smart Slates in their school district. Plus, I will connect with a good number of teachers who may be more willing to relay my brand name to others.
Now, doesn’t this start to look more like a strategy than just advertising? This is what I mean by creating awesomeness. Doing things different from the rest and making a useful impact in some way.
Listen to the people on your Facebook page, and give them reasons to talk to you. Give them what they want. If you have done your customer modeling well, you have the information you need about what they will respond to. Use this information well, and use it for their benefit and not just your own.
If you have restaurant, ask them what their favorite menu item is, and how you could make it even better. Ask them reasons they like you and how you can improve. Have fun with them and post a challenge to see if anybody can eat the whole thing.
If you sell engine blocks, start a Facebook discussion and ask them if they have any engine replacement tips to share with others. Find out if they love auto racing, and what kind. Get them to post photos of the cars they are putting those engine blocks in. Learn if there are other performance auto parts they need.
If you sell Smart Slates, provide helpful tips for teachers or information for running a successful school fundraiser. Learn from the teachers.
If you sell cars … well, don’t get me started about car dealers using Facebook. That is another blog article, and I already wrote it.
I think you get my point. Just don’t act like a stereotypical car salesman!
You can do this all alone, or you may choose to enlist the assistance of an experienced marketer. In either case, it is best to pay attention and keep your eyes wide open to the possibilities. Marketing is a whole lot more than just shouting into a crowd and hoping for results. Applying good principles of marketing to the right people and with a better message can provide measurable benefits to a company.
This is a lot more targeted, measurable, and useful than other marketing tools such as the once-popular television advertising. I mean, just look at what television is doing these days.
I have been in the business of SEO (search engine optimization) for over a decade, and it has provided me a very handsome living in that time. I fell in love with the SEO field with the excitement of having nearly anything I ever really wanted listed at the top of search engines reach the top, and remain there. I still do that, today … every day.
In the time I have been in the SEO industry, I have accumulated so many stories of winning that it is no wonder it feels like a bad drug habit, and I am addicted. Through the 2000’s, SEO was the basis of my means to sell millions of dollars in Internet access and web hosting services to over 2000 Internet access providers and web hosts. I rocked that market and earned squillions as the CEO of a wholesale Internet services company. SEO was really fun, indeed!
Adding to all the fun and games, I have enjoyed things like a relatively small client crediting me for increasing their new home sales by over $82 million in the first year they were my client. That is like an intravenous drug to me, and hearing how many jobs it created for that somewhat small organization means that I have done something meaningful.
I have a lot of stories like these, which keep me going and keep me seeking that next “drug” high.
When SEO Became the Worst Job
I have really had a blast performing my work for clients over the years, and I still love performing the work. However, it was a lot more fun back before every con artist jumped in and said they could do the same thing for pennies, and then cheat customers out of their money. Liars and cheats have made a mockery of the SEO industry, and given people reasons to doubt the truth.
Of course, a good SEO can see right through the lies, but many business customers cannot tell the difference between good SEO and bad SEO. Although I have tried to warn many people, lies about SEO have lead a lot of people by the nose (and the wallet).
I have often said that business is great, if not for all of these damn customers.
For much of my career in search engine optimization, I have worked as the man behind the curtain, as a sub-contractor for other firms. That is largely because I have often felt, and said that “business is great if not for all of these damn customers.” What I mean by that phrase is that in a field where I am quite deeply engrossed and knowledgeable, it can be very challenging to bring SEO down to a level that people will relate to and understand. I am simply not a good person to ask if it is helpful to be listed in the top of search listings when somebody searches for something in your industry. I am a really bad guy to ask whether marketing is a commodity and if everybody can do it just the same.
I have written my thoughts of dealing with prospective clients who do not understand, nor wish to understand, what it takes to develop really effective SEO and social media marketing. I believe I said it well in an article titled “When I Go to Hell, They Will Have Me Selling SEO“.
SEO is Like a Drug Habit, and I May Relapse
Although I may have a relapse from time to time, I have finally decided to set a course to end my services for hire by mid-2011, in order to focus on other endeavors. As I have indicated, SEO is like an addiction to me, so I know that if I do not actually say it in public, right here on my blog, I will probably never quit it.
The fact remains that the field of performing SEO for clients has lost much of the joy. I am tired of having people return to me for cleaning up the messes of another SEO after they decided to go with the cheap guy with a pocket full of fairy dust. More than that, I am tired of defending the truth while realizing that the truth is not what people really want.
For the past couple years, I have sought to gain retail clients to work with directly. I decided to take on a small group of clients who understand what it really means to build success. The ignorance (don’t know), apathy (don’t care to know), and dishonesty (will lie about it) that I have witnessed in the last couple years have caused me to lose much faith in the SEO industry and in the popular business mindset of the day.
Unfortunately, I find that far too many business people are not interested in creating real success when they can settle for just getting by. As a web guy who really does care about delivering results for a client, I have decided that the ignorance, apathy, and dishonesty of the SEO industry, and much of the SEO shopping public are not worthwhile to me.
I am tired of explaining the difference between doing something, and doing something well. Being able to prove results and giving factual proven data, but then having people too indifferent or scared to take the best actions for their own benefit drags me down and quite honestly makes me very sad. I see the actions of the large number of businesses who reach out to me as a microcosm of what is wrong with our business world and our economy today.
There are still a lot of myths to bust and lessons to teach, so I intend to continue blogging on topics of the SEO and social media marketing industry, for now. Besides, I still plan to perform search engine optimization.
Maybe once I officially do not take clients, people will have more trust when I say that the majority of what you hear about SEO and social media marketing is bullshit. It actually does require work, and it actually does require marketing talent to build success.
Your comments and/or well wishes are welcome here. If you can relate to this, I would love to hear your stories! If you would rather throw tomatoes at me, that is just fine as well.
