Social media marketing can play a vital role in branding, increased sales, and profit. It serves to enhance your company message and emphasize your relevance in your market.
The articles listed below explain the value of social media marketing and how you can benefit from a properly implemented campaign.
If you take the time to read these articles, I am confident that you will be better prepared to become competitive in your market. You will also gain valuable knowledge about the cost of social media marketing and how to successfully hire the right people when you need help. If you make it through these, you can find hundreds more in my blog archive.
If you feel a bit unsure about taking advice from somebody you don’t know, please have a look at my bio to understand that I tell you these things from experience and with a long history of verifiable success.
If you are seeking help with your marketing, this information will give you a much better idea of what you can expect from my services. Please feel welcome to contact me for more information.
Social Media Marketing is More Than Socializing
First things first … you should know this before you take on any social media efforts.
Socializing and making friends is great, but it is only one facet of online communications, and one of the biggest false assumptions about social media marketing. It has been widely promoted that if you can gather a big audience and a lot of friends, it will provide some unrealistic value to your business. If you believed it, think again!
Read the full article: Social Media Marketing is More Than Social Networking
“Everybody” is Not Your Target Market!
There are a lot of great rocket scientists, school teachers, surgeons, firemen, and others who do not understand marketing. We cannot all know everything, and the fine details of marketing are certainly not something everybody wants or needs to understand … but if you have a product or service to sell, you should understand this.
Read the full article: “Everybody” is Not Your Target Market!
Popularity in Social Media is Not What You Think
I’ll explain why the fashionable illusion of popularity fails the test of real business value, and where the real value is found.
First, let’s consider this simple fact about selling and social media: When you need to pick up something on your next shopping venture, you don’t go and see who you’re following to decide what to buy or who to buy from. If you do, you are in a very small minority. If you buy from them, it is likely because they built a positive brand image, and became more memorable.
Then why is it that so many people out to sell something have it in their head that other people are using social media for formulating their shopping list?
Read the full article: Social Media Popularity Addiction and Why I Quit
Creativity and Talent Matter in Social Media!
If you ever thought that marketing is a commodity, then you should question why some companies rise to the top while others sink. It is not just because of their product. Great products fail every day. It is not just because of their budget, because even small companies can grow big, and big companies can have marketing failures. It is not a commodity, and these articles explain why.
How Important is Creativity in Marketing?
There is a lot of math and science in marketing, but just how important is creativity in marketing? Regardless what you may believe, creativity holds much emphasis in successful marketing.
Where Does Marketing Talent Come From?
Is there such a thing as natural ability in marketing? Some talents seem to come from birth, but like developing any talent, it takes time and hard work. Whether it is time or money, talent comes with a cost.
To emphasize the point about creativity and what it takes to succeed in your market, I offer the video below. There is more to the story in the article titled “The Best SEO and Social Media Tools Are Not As Expected!”
How Much Does Social Media Marketing Cost?
I want to answer this question in multiple parts, but the most important thing to note is that if it is done well, you should not look at it as a cost, but rather an investment that brings positive financial returns.
In order to understand how to make a wise investment and to use rational thought and verifiable facts to cut through the hype, I offer you the articles as follows:
“How Much Does it Cost?” is The Wrong Question
I wrote this article to address the cost of search engine optimization, but the same variables also apply very well to social media marketing. Give it a read, because until some other questions are answered, the cost will always be wrong.
Hourly Rate for Setting Up Social Media Profiles?!
This article was inspired by a conversation with a friend who was asked for an hourly rate for social media services. This piece is pure gold for anybody who wants to understand the difference in value and cost.
Social Media Marketing Pricing Like Cab Rides by the Pothole
Before you spend anything, you should understand the value. It is too common that the only set of numbers a client will clearly understand is the outgoing money, while they ignore the more important numbers such as accurate projections, goals, and increased profit.
Good Advice About Hiring Social Media Help
I am obviously biased in the area of hiring social media services. Of course, I want you to hire me. At the same time, I cannot take on every possible client, but I can still help you to make good decisions. Before you make any bad decisions, read these articles … there are here to help you!
Hypocrisy in Hiring Social Media Services
Before you call your cousin’s friend or the kid down the street, be aware that the best place to look is where you can actually measure the results … and that is online. It may just be a little too rational for companies to seek social media services online, where they can actually shop and compare, and see who has demonstrated abilities or does not. Companies are made up of people, and people are not rational and logical about things they don’t fully understand, such as social media marketing, search engine optimization, and other areas of online marketing.
Social Media ROI, Marketing Cost, and the Willingly Confused
With all the great information on the Internet, it is hard to call anybody a victim. If you don’t exercise due diligence and spend some time to understand what you’re paying for, there will always be somebody there to steal your money!
BEWARE OF CROOKS! … They Are Everywhere!
There is an enormous volume of hype about social media, and falling prey to the wrong people can cost you far more than what you pay them. In order to see what I mean, read this piece titled “Bashing SEO and Social Media Experts: Humor or Hazard?”
Reasons for Not Hiring a Social Media Consultant
Here are some of the top reasons for not hiring a social media consultant. This article uncovers some of the worst possible reasons for many companies making the mistake of not taking proper actions to secure their brand in social media.
Read the full article: 6 Reasons We Didn’t Hire a Social Media Consultant
Jack Walden Teaches A Social Media Lesson
Social media is more than only an immediate selling platform, and it can provide a great value for public relations. It is a means by which to instill good faith and bring the culture of your people into the spotlight. Your company relies on it’s people, and social media provides an excellent way to put your best asset forward. This story of Jack Walden proves just how important the human aspect of your brand is to others.
Read the full article: Jack Walden Teaches Social Media
The Social Media Marketing Dilemma
There is a lot of buzz about social media marketing these days. We have all heard it, and no industry is immune. All of the facts and figures point to the inevitability that your business will be affected by this turn in the marketing tide. This all got me to thinking about the dilemma that social media poses to each and every business entity.
The dilemma is in weighing the cost of participating versus the risk associated with not embracing social media marketing. So how can you mitigate your risk? Spend a moment with me to understand why you should not overlook social media for another minute.
Read the full article: The Social Media Marketing Dilemma
Do Something About It!
People dream up a lot of excuses to postpone positive action in their business. In decades of serving clients with marketing services, I must have heard them all. I want to distill a bit of that for you here, and hopefully boost your courage a bit.
Read the full article: Push Your Marketing “Go” Button!
Photo Credits:
Confused Traffic Signal by caesararum via Flickr
Heroin and Syringe by Michael Velardo via Flickr
Broken Piggy Bank by Images_of_Money via Flickr
No Pooping by johannal via Flickr