I have a request that you do not be a stooge, and that you do not treat SEO and Internet marketing professionals as stooges either.
During a phone call a moment ago, I was inspired to point something out about SEO (search engine optimization) and Internet marketing that is obvious to me, but clearly some people do not already understand. This is an extremely basic SEO lesson.
I make a point of asking people who contact me for Internet marketing a very simple question as follows: “How did you find me?” Of course I already know the answer, but so many people do not realize that we can track everything online.
My question has been answered in many ways, and even as silly as “I was just surfing the Internet and came across your website.” Even that answer is just fine. It is usually not a truthful one, and I actually already know when people contact me the exact way that they reached me. You see, when you email me or surf my websites, I can see your IP address, network name, location, what you searched for, and many other details that tell me who you are and how you found me. I ask people this question because of one important follow-up question that either goes right over their head or totally blows their socks off. That question is as follows: “Do you think it was an accident that you found me amongst the millions of other web pages out there competing for your business?”
This is Friday evening and I have a webcast to prepare for, so I do not want to take a lot of time with silly scenarios and rhetorical questions, but I have one more question to ponder. Now pay close attention and answer this honestly …
The truthful answer is that it was no accident at all, and I have created the means for you to find my blog. When people contact me about my services, I often have to remind them that if they found me amongst the millions of others out there, it is because I made it happen. If I did not create this article, and if I did not have the means to help people to find me, they would not find me.
When you approach any SEO and Internet marketing professional because you found them, you must question just how and why you found them instead of a website selling pink pantyhose. If you are confused why you found me instead of pink pantyhose, you should probably turn your computer off and get some rest.
Otherwise, perhaps you will be open to this crazy notion. If somebody can be sure that you find them instead of millions of others in the extremely competitive field of Internet marketing and SEO services, they can probably do the same for you.
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