I believe it is time to consider a list of important Internet marketing laws. They may seem elementary, but I think these are still laws worth addressing. So here is the short list, but of course there are many more. I just want to start you off with eleven Internet marketing laws, and you can add your own comments.
Internet Marketing Law One: Typographical
If you think it has not already been done, you probably just made a typographical error. Google it again. Somebody else already does that.
Internet Marketing Law Two: Urgency
If you think it can be done better, hurry! There are many people who agree with you, and they are already working on it.
Internet Marketing Law Three: Correctness
If you think you have done everything flawlessly and nobody can fault it, blog it, Facebook it, and tweet it. You were probably not as correct as you expected.
Internet Marketing Law Four: Persecution
People will persecute you, but if you do not receive an occasional death threat or flame-letter, it just means you are not reaching enough people. You probably suck at Internet marketing. Give up now, before you anger me. You will not like me when I am angry.
Internet Marketing Law Five: Client Errors
Client errors only happen to new or inexperienced Internet marketing people. Fire them and start over with new ones (but give them my number).
Internet Marketing Law Six: Delegation
If you think somebody else can do it better than you, delegate it. Pay somebody else so you can get back to working on the things that delight your customers. This will save you a lot of headache and lost opportunities.
Internet Marketing Law Seven: Perfection
You are not perfect. Somebody can always do it better than you. This is the Internet for Pete’s sake. See Internet Marketing Law Six. You know what to do.
Internet Marketing Law Eight: Expenditures
Internet fame and fortune will not be yours for the taking with just a couple hours per day when you pay only $299 for the magical out-of-the-box online business. That dude is lying! If he was extremely convincing, it is because he is still really wanting to recoup the $299 that he spent on his magical box. Don’t you think that if it was true, corporations like Google, Microsoft, McDonald’s, WalMart, and Pepsi would have already purchased all of those magical boxes? Well, they didn’t, and that means the one holding the box is a sucker with a few hundred less buck to waste on their next blue sky failure.
Internet Marketing Law Nine: Success
There is no magical pink pony ride to success. Just ask somebody who has done it. Live with it. Success will not be as easy as the job you left. If it was easy, nobody would call it success. They would call it … hmmm … oh yes, they would call it average.
Internet Marketing Law Ten: Public Exposure
If you get really great at Internet marketing, the traditional sense of “public” can be a frightening place. Those people talk, think, look, and act different than you remembered. All that time basking in monitor-glow has made sunshine a creepy notion, and you forgot that offline cash registers actually still make sounds (so old-fashioned).
Internet Marketing Law Eleven: Time
If you are going to make it with Internet marketing, you had better stop wasting time on silly junk like this and get back to work. Just don’t forget to pass it along to all your friends so they don’t get too far ahead of you.
