This is perhaps my simplest blog post ever! It came to me that there only two really important questions about marketing your business, online or otherwise. Sure, there are other questions to ask, but these are the two that matter above all others.
1.) Do you want more targeted leads for your business?
This is a really simple one for most people in business. If the answer is no, you clearly have no business here on this blog. If the answer is yes, we should be talking!
2.) Is it too late because you neglected it too long?
This is the single most punishing question to answer, but it is the most true and realistic reason people make bad decisions in their business. If you say that you cannot afford to market your business, you should really think again. The truth is that you cannot afford to neglect the things that pay you. Marketing should never be a cost to you, because it is what pays you. Without it, you are dead in the water. The better question should really be whether you can afford to not expand your marketing. Here is a simple reminder:
“The man who stops advertising to save money is like the
man who stops the clock to save time.” –Thomas Jefferson
Simple Enough?
I tried to make this my simplest blog post ever. If you think too far beyond these two questions, you may be missing the big picture. Once you have answered these two simple questions, there should be no reason to put it off for another moment.
I would like your input, so please give your comments here on the blog and also feel free to reach me by telephone (direct line *REDACTED DUE TO AGING WEBSITE*) or on Skype (username murnahan).
