Perhaps you have seen ads with headlines like “Increase Business Online in 60 Seconds” and you know in an instant that it is another scam (at least I do). That sounds silly, right? They are usually pushing some miracle cure for your business, but those of us participating in the real world know that nothing comes from nothing.
I belong to a face-to-face business networking group in my hometown of Topeka, Kansas. I will attend our weekly meeting in about three hours, and visit with 25 area business people and their guests. The group is a chapter of BNI, and it is based on sharing a mutual business ideology that what comes around goes around. It is a good place to build business relationships and receive qualified referral business from fellow members.
Within this group, there is only allowed one person from each profession, and I am the Internet guy. Each week, we have a 90 minute meeting, and as a portion of the meeting, each member is given the floor for a 60 second brief on their business and any target audience they are seeking. Each week, I am tasked with creating 60 seconds worth of valuable information to market my business to the group and their potential referral base.
When you are forced to condense your business to just 60 seconds, it can really help you to be creative. However, a marketing fact that many people never grasp or act upon is that brief moment in time where you actually have a person’s full attention. it only lasts a moment, and average Internet users will offer you less time if you do not grab their attention quickly.
I am still not sure what I will say in my 60 seconds this morning, but I am pretty certain that it will make the points as follows:
- We are all aware of the Internet, and its broad reach.
- Most of us know that the Internet is the best marketing method available.
- I am here to help them and their peers with custom Website development, Internet marketing, ecommerce, etcetera.
I will wing it. I am a man of words, and I have been a member (and the current Vice President) of the group long enough that I can always recycle some good material from the past.
The point I want to make here is that you only have a short time to deliver your message. Internet users will not give you much time to make a quick point. Be sure that you deliver it to them right, and right now. This actually makes it possible to Increase business online in 60 seconds. If there was fine print, it would have to mention that, although you are actually increasing your business online in 60 seconds, it will take you some time to prepare for that minute. It should also say that this is best implemented with the help of an Internet marketing professional, like me. 🙂
Author Mark Murnahan is the Chairman and CEO of YourNew.com, Inc. and provides SEO consulting services to companies and non-profit organizations. Mark Murnahan may be reached toll free at 866-A-Web-Guy (*REDACTED DUE TO AGING WEBSITE*) for consultation.
