Title tags are the most important place for keywords.
Although this statement about the importance of the title tag is the bottom line, I have placed it on the first line of this article about the HTML title tag for Web pages, for a good reason. This is the single most important on-site search engine optimization factor for improving search engine ranking for a given term. It defines your Web page, it is returned in search engine response pages (SERP), and it is given more weight by search engines than any other single part of your page.
Let’s examine the importance of HTML title tags and how they are viewed by search engines, and just how you came to be here.
Title Tags Improve Search Engine Rankings
The title tag is the undisputed most important part of a Web page. It is the title that you give to each page of your Website. Just how important is the title tag? In order to answer this, I will direct you to the very top of your browser window, even above the address bar. You will see the title of this page right there at the top, as if the Web browser was built with our page title already in it. Just like people, search engine spiders (the computers used by search engines to gather information about a page), will read your Web page from the top and move downward. The title gives the first, and most important impression, just as it should. If you want to improve your search engine rankings, you should get familiar with this tiny little piece of HTML, and make it your friend.
What to Include in a Title Tag
This is an area of this topic that can be disputed. Some will insist that it should be branded with your company name or your overall Website title (the title of your home page). The argument is that it provides better branding, which is true.
